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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Anthony has very good advise.
I would add, when writing content either on a blog or on pages or descriptions be very natural, try not to sound to much like a cheap car salesman and DON'T stuff the content with keywords. Also don't be afraid to make your reviews public. Good and bad, all work great for your site, use the bad reviews to improve service, also respond to them.