It absolutely stands out, consistently as the top.  So basically, you're telling me that an enormous portion of my web traffic is unaccounted for (in my case about 25%).

Yep, if I add Keyword = (not provided) to this chart, it's pretty clear.  And it does look like it's wreaking havoc on my reporting.

Thanks a ton!

If "not provided" means Panda/Penguin, would that really affect our branded terms?  We still rank at the top for them....

Segments haven't changed.  I'm the only one that touches them.

Thanks!

Hi,

Over the past year, I have seen a huge change in the distribution of our organic keyword traffic.

I'm trying to research why our branded keywords have gone down.  Google analytics only shows me impressions for the past three months.

Does anyone have ideas on how to explain this change in traffic?

Please see the attached chart.

Thanks!

branded-v-nonbranded-organic-search.jpg