Hi agsIn,

Domain authority has a ton of other factors beyond just domain age. Rand Fishkin from Moz actually did a great video on it, but for some reason, the videos aren't accessible right now, maybe someone from Moz can check on them? It'll be great to take a look at those videos again.

http://moz.com/blog/whiteboard-friday-domain-authority-page-authority-metrics

Also, I took a look at the site you mentioned, and though it was registered back in 1996 (which is really old), its backlink profile isn't fantastic and includes quite a few backlinks from link exchanges and pay-for-links directories. I think it would be a good idea to take a look at this infographic: http://searchengineland.com/seotable/

I use it as a constant reference point for optimizing a site and it was great for helping me learn more about optimizing sites in general too.

Hope this helps!

Hi Aleksander,

As what Claudio and Kate have already mentioned, there might be other factors in play. Just a question though, in the screenshot you posted, was the search retrieved from your normal browser or an incognito/private tab? A simpler explanation for the rankings might be that whilst using your normal browser, your search results were personalized. When someone (in this case you), performs a search, the results are influenced by not only the relevancy/links/DA etc, but also whether the sites have been visited by the user on other queries in the past (or someone else using the same browser).

A simple way of finding out is to open up an incognito tab (Chrome), or a private window (FireFox) and using the same keyword to search again. If the results are different, then it might simply be a case of personalized search influencing the results.

Hope it helps!

Trust me on this one. I've cancelled my  Moz Pro account and sometimes neglected due to expired credit cards or updated payment methods etc and so far have never had an issue with any lost of data in my campaigns etc. in the past 5 years. That's one thing that keeps me coming back to Moz after having been a paid member for so long.

Hi Fubra,

First thing that I can recommend that you do is to go into your AdWords account, then into the campaigns, then into the tab titled 'Keywords'. Once there, click into the tab titled 'Search Terms'.

Once in the 'Search Terms' tab, you should see all the keywords that triggered your ad to show. In this tab, look for the specific keyword that is unwanted. Select this keyword by clicking on the selection box on the left and you should see a bar pop up that allows you to select what you want to do with this keyword. Select the option 'Add as Negative Keyword' and that should stop the ad from triggering each time someone searches for the unwanted keywords.

Pro-tip: As part of your PPC optimization process, you should also be looking in the 'Search Terms' section of your campaigns/ad groups on a regular basis to see exactly what search terms are triggering your ads to show. There's bound to be search terms that are non-converters and also irrelevant search terms. By continually adding those to your list of negative keywords, you make your PPC campaigns more cost-effective.

Good luck!

Hi,

Cool question! I previously ran a startup that was essentially an aggregator, something similar to an OTA, but we were aggregating classes instead of properties/homestays. I found that the best way to structure the site was some thing like this:

1. Home (Targeting the biggest, baddest keyword you can find)
https://qualistay.com/

1.2 Category pages
Broad keywords in each category (in your case, 'tenerife south apartments for rent' etc)
You currently have this as https://qualistay.com/properties/tenerife/ 
I'd have gone with creating multiple 'category' pages like 
https://qualistay.com/tenerife-south/apartments
https://qualistay.com/tenerife-south/villas
https://qualistay.com/tenerife-north/apartments
https://qualistay.com/tenerife-north/villas

1.2.1 Sub-Category pages
Still relatively broad, but more specific keywords
You didn't choose to sub-categorize these pages even more, but here's what I would have done:
https://qualistay.com/tenerife-south/apartments/adeje
https://qualistay.com/tenerife-south/villas/adeje
https://qualistay.com/tenerife-south/apartments/arico
https://qualistay.com/tenerife-south/villas/arico
https://qualistay.com/tenerife-south/apartments/granadilla-de-abona

1.2.1.1 Property pages
Specific keywords
https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria
These pages would tend be targeting the so-called 'brand keyword' of each individual property.

Structuring your site this was enables you to include the targeted keywords in your URLs and enables you to rank almost every single page efficiently based purely on the location of each property. In this manner, you would be able to rank for the top tier keywords which I'm guessing is 'tenerife villas' and 'tenerife apartments', the 2nd tier keywords which would be 'tenerife south villas for rent', 'tenerife south apartments for rent' and the 3rd tier keywords which would be 'playa de las americas villas for rent'. You also get the benefit of ranking for each individual property's 'brand name' like 'villa victora tenerife south'.

If the property happens to fall on the same building, then you can sub-categorize it even further like 
https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria/level-1
https://qualistay.com/tenerife-south/villas/playa-de-las-americas/villa-victoria/level-2

Hope this helps!