Hi George!

Thanks for the response! To answer your question: Yes, both numbers are presented to the user at the same time. Here's the breakdown:

• Header: Tracking number (no schema, prominent font within sticky header so it's always visible)

• Footer:

• Practice Name (w/ schema)

• Address (w/ schema)

• Tracking number (no schema, has text beforehand saying "New Patients:")

• "Actual" office number (w/ schema, has text beforehand saying "Current Patients")

Because of the way it's laid out, users would normally see the tracking number first within the header - so although I agree it does create a bit of an UX issue, I think the setup keeps it from being egregious.

I guess a better way to ask the question is: If there are two numbers on the site, would Google prioritize (in regards to local NAP consistency) the one that shows up first (and twice on every page), or the one that shows up last but has the proper schema tags? I.E. does the schema tag override any differing indicators on the site? Or does an indicator's priority placement on a page and/or multiple instances over-power the schema tag?

Thanks!

Hello!

I have two telephone numbers listed on a website - one is the "actual" business number and is utilizing proper schema, while the other is a call tracking number featured more prominently on the site (both in the header and above the "actual" business number in the footer).

The code looks like this:

New Patients:

999-555-5555

Current Patients:

555-555-5555

Does Google prioritize the "actual" business number because it has the proper schema on it? Or would the call tracking number still be counted and affect NAP consistency for Local SEO?

Thanks!

That all makes good sense. Regarding GMB, I've been finding more and more than the suite gets auto-moved from line 2 to line 1, so that may be another piece of evidence.

I have been seeing review stars more and more for local organic positioning. When I click-through to see how they're getting those reviews, for the most part they are employing some kind of plugin that regenerates their Google Plus reviews (I question how legitimate most of these reviews are [especially for small businesses], but that's neither here nor there), or the reviews from a well-known aggregator (Health Grades or Demand Force, for example).

A potentially stupid question.

Is the suite number included within the  tag, or should it sit outside of it? The reason I ask is because (a) I've seen it where the suite number sits outside that tag and (b) Google My Business best practices, I've been told (by Google support), is to include the suite in the second address line. I'm wondering if that translates in some way to the local schema on your site.

On the other hand, it makes sense to include your suite number within the streetAddress span tag, but sometimes what makes sense doesn't really make sense when you know more, so I'm just covering my bases.

Thank you!

A potentially stupid question.

Is the suite number included within the  tag, or should it sit outside of it? The reason I ask is because (a) I've seen it where the suite number sits outside that tag and (b) Google My Business best practices, I've been told (by Google support), is to include the suite in the second address line. I'm wondering if that translates in some way to the local schema on your site.

On the other hand, it makes sense to include your suite number within the streetAddress span tag, but sometimes what makes sense doesn't really make sense when you know more, so I'm just covering my bases.

Thank you!

Hello!

I have two telephone numbers listed on a website - one is the "actual" business number and is utilizing proper schema, while the other is a call tracking number featured more prominently on the site (both in the header and above the "actual" business number in the footer).

The code looks like this:

New Patients:

999-555-5555

Current Patients:

555-555-5555

Does Google prioritize the "actual" business number because it has the proper schema on it? Or would the call tracking number still be counted and affect NAP consistency for Local SEO?

Thanks!