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I am this client's local SEO consultant and was wondering what others have done in similar situations. I thought a new GMB page might be in order, too, though they're really just niching down further within the same industry and the reviews still apply to their updated offerings.

Same location, just the brand name and services offered are changing.

I work with an interior designer who is re-branding and changing her business name to focus specifically on windows. Can she keep her GMB reviews and just change the name of her business, then reverify with Google? She doesn't want to lose her current local pack ranking.