Is there any significant benefit to creating online directory listings that only provide nofollow links to our domain?

For context, whilst doing link gap analysis I've found our competitors are listed on local government directories such as getsurrey.co.uk and miltonkeynes.co.uk. Whilst these aren't seen as spam directories, it's still highly unlikely we'll receive much traffic through them.

The links they provide to our domain have the nofollow tag. So I wonder whether there's any other benefit to investing the time in creating these listings?

Would be interested to hear your thoughts

Many thanks in advance

Hi Daniel,

Thanks for taking the time to respond, really appreciate your reply.

The SemRush case study is an interesting read.  My concern is that if we were to create listings with no follow links on all the directory sites that our competitors use, our nofollow link percentage would be much higher than 40%. In turn creating the unhealthy ratio of follow v nofollow which you mention.

If I can take away that the optimal % of nofollow links should be ideally between 20% - 40% then that gives us a good guideline of how many of these directory listings are a reasonable amount.

Thanks,

Will