I just realized checking from here probably won't work unless you're targeting the U.S.
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ParagonDigital
@ParagonDigital
Job Title: Principal
Company: Paragon Digital Marketing
Website Description
Paragon offers search engine marketing, social media marketing, online reputation management and web analytics services.
I'm an adventure seeker, entrepreneur and digital marketing geek. I love the challenges and opportunities of SEO, PPC, social media marketing and web analytics. I've been working in digital marketing in one way or another for over a decade.
Favorite Thing about SEO
The Challenge
Latest posts made by ParagonDigital
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RE: Adwords: Brand ads appear bottom of SERPs
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RE: Adwords: Brand ads appear bottom of SERPs
If you haven't upgraded I don't think it would make a difference. If you want to PM me the search query I can check from here and see if I get the same thing. I'm not sure what else to tell you though. Sorry I couldn't be more help.
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RE: Adwords: Brand ads appear bottom of SERPs
The only major change going on right now that I'm aware of is the move to enhanced campaigns. Did you upgrade your campaigns from legacy to enhanced by any chance? Are you still in position 1 and just appearing at the bottom? Another thing to consider is that it may not be appearing at the bottom for everyone.
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RE: Adwords: Brand ads appear bottom of SERPs
Hi Davinia,
Maybe check the Quality Scores for your keywords and see if you can improve them. I think the quality score column is hidden by default so you might have to go to the keywords tab click on Columns->Customize Columns and it's under Attributes. That's quite a jump so I'm not sure this is the issue but quality scores do affect ad position and how much you pay per click. Better performing ads are more likely to appear at the top but there's no real way to absolutely control whether the ad appears at the top/side/bottom but generally better performing ads get better positioning.
Hope this helps!
Zach
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RE: How to prevent duplicate content at a calendar page
Hi Georg,
Setting up a redirect or canonicalization for the the calendar page in the ways you describe might make it harder to build up any kind of authority for your calendar.
You could consider adding canonicalization for all the individual day pages that points to the main calendar page. ie. Each page /calendar/YYYY/MM/DD would have rel canonlical=/calendar/. Not sure this is the best idea though.
I don't know how your calendar is setup but you could also look at differentiating the pages by doing just a listing of events on the main page and including summaries or detail on the current day page. Or maybe including some additional information about your calendar on the main page like what type of events are included and how to submit events and not including that information on the individual day pages.
I've always taken the approach of minimizing duplicate content as much as possible but not getting excessive with it. I think in a case like this you could do more harm than good. The calendar page is an ever changing page, it's not like you have the exact same static content on two pages.
Hope this helps!
Zach
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RE: Changing Servers + Effect on SEO
Hi Mango Man,
If your hosting provider is in the same country there shouldn't be any negative affects as long as you do the technical part right.
I've moved sites more times than I can remember and never seen any negative affects.
I've attached a video from Matt Cutts explaining this.
Hope this helps!
Best posts made by ParagonDigital
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RE: Changing Servers + Effect on SEO
Hi Mango Man,
If your hosting provider is in the same country there shouldn't be any negative affects as long as you do the technical part right.
I've moved sites more times than I can remember and never seen any negative affects.
I've attached a video from Matt Cutts explaining this.
Hope this helps!
-
RE: Adwords: Brand ads appear bottom of SERPs
Hi Davinia,
Maybe check the Quality Scores for your keywords and see if you can improve them. I think the quality score column is hidden by default so you might have to go to the keywords tab click on Columns->Customize Columns and it's under Attributes. That's quite a jump so I'm not sure this is the issue but quality scores do affect ad position and how much you pay per click. Better performing ads are more likely to appear at the top but there's no real way to absolutely control whether the ad appears at the top/side/bottom but generally better performing ads get better positioning.
Hope this helps!
Zach
I'm an adventure seeker, entrepreneur and digital marketing geek. I love the challenges and opportunities of SEO, PPC, social media marketing and web analytics. I've been working in digital marketing in one way or another for over a decade.
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