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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
I would also make sure to include generic terms for the industry or type of company that is in the case study. So if someone was searching for "saving money in the widget industry" you might show up because you included the term "widget industry". Just a thought.