Hi Matt, thanks so much for the reply. Its not me personally doing it, I am looking into the seo side of this/possible implications. I understand it is being used to track clicks. Whilst I agree that Google analytics might be better for this, would the bit.ly links be doing any harm to the website for seo? it seems fairly unnatural to have an internal link going to bit.ly to go straight to our site again, how would google see this on mass?

Much appreciate your advice and opinion.

Hi guys, what are your thoughts using bit.ly links as internal links on blog posts of a website? Some posts have 4/5 bit.ly links going to other pages of our website (noindexed pages).

I have nofollowed them so no seo value is lost, also the links are going to noindexed pages so no need to pass seo value directly. However what are your thoughts on how Google will see internal links which have essential become re-direct links? They are bit.ly links going to result pages basically.

Am I also to assume the tracking for internal links would also be better using google analytics functionality? is bit.ly accurate for tracking clicks?

Any advice much appreciated, I just wanted to double check this.