Many thanks Moosa, that's pretty much what I thought.

thanks

Pete

Hello Mozzers,

We need to redo some of our meta descriptions as our CTR's are not to good. I've noticed one of my competitors using emoji's which I personally think looks pretty good.

They are using the Phone icon and ticks - as calls to action etc

However, I can't see hardly anyone else using them on general serps ...so I am wondering , is it a bad idea ?

thanks

Pete

Hello Josh,

Many thanks for your input. This is really for our branch pages  - see please example - http://goo.gl/zpdWfj     - Please feel free critic the page if you feel there are mistakes here being made .

The search volumes here are always quite competitive - tool hire <city name="">so it's not to easy to boost these pages. We've done alot of citations and I am going through trying to make sure they are consistent. The content is unique and we have tried to localize the pages to by including local directions etc etc.</city>

We've done the schema.org so really , I was thinking, what else can I do to help this pages.The idea about using "same as " property came from an article written by whitespark hence my query about what else I can and should i use it .

thanks

Pete

Many thanks for your insight. I will look at implementing this aswell as it's one part of our schema markup we havent' done. I like your idea on using tag manager to.

Many thanks

Pete

Hi All,

We have implemented Schema.og on our website and this also includes the local business schema for all of our branches.However I've read an article (see below ) which says we should also be doing "same as " property and linking this to ALL of our citations such as google plus page , yelp , bing places, city search etc etc  as this will help with citations.

I am wondering if anyone has done this ? - And if so , has this helped with local rankings etc - I don't really want to invest the extra costs to get this done if I can't find anywhere that says its made a difference -

The article from whitespark - says - "when you create new citations for your business (or for your client’s), it’s a waiting game hoping that Google and the other search engines will find your new citations quickly and make the connection between those listings, the business, and the website.

The “sameAs” property can help make that process much quicker _and _easier.  Schema.org explains that the “sameAs” property is used along with the “URL of a reference Web page that unambiguously indicates the item's [or business’] identity.”  By using the “sameAs” property in your NAP schema markup, you can tell search engines that the business you’ve marked up is the same one found at a certain citation URL

Of course, Google+ isn’t the only important citation source.  There’s also Bing Places, Facebook, Yelp, Citysearch and a few others. The nice thing about many schema.org properties is that you can use them multiple times in your markup."

I am wondering what peoples thoughts were and whether they has implemented this and if so , did it help ?

thanks

Pete

| [sameAs](http://schema.org/sameAs) | URL  | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website. |

Hi ,

Sorry for the late response, been away for a few days. Yes,. it does help alot.

Many thanks for your help

PEte

Hi ,

We are an online Tool hire affiliate . The company we are partnered with has physical depots which we currently use this as our own and have branch pages for these locations.

I have also seen other partners do the same which they rank very well for.

thanks

Pete

Hello Mozzers,

I am wondering how do you rank for categories locally where when you operate from multiple branches.

Currently our eCommerce website has location pages for every category but I know that this is now classed as doorway pages and spammy so I am in the process of sorting out our site structure.

I understand that the general format for having sites with multiple branches is to have a branch page per physical location and that's about it. Is there any more to this ?

However, What confuses me though, is that if you offer all these services in all these branches, how are you going to rank for them locally if you don't have a specific page for each of them in that location?

So for example -

We rent Carpet cleaners , floor sanders, generators in each of our different branches.

My site currently has a carpet cleaner hire <location>url , floor sander hire <location>url and a generator hire <location>url.  Every branch has a url for each of my categories.</location></location></location>

So if I was to get rid of all of my location category pages. How am I going to rank for these renting these products in different cities where our branches does without having specific location pages for them ?

Is it just a case that google knows that because I have branch pages at locations x, y, x , then my carpet cleaner , floor sander and generator category pages will rank locally in those locations providing I have decent citations etc etc etc

thanks
Pete