I'd say stick with what you have. Even if it exceeds 70 characters, like you say it's a recommendation to stay within it, not an absolute.
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Best posts made by rball1
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RE: Using Brand Name in Page titlesposted in Algorithm Updates
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RE: Using Brand Name in Page titlesposted in Algorithm Updates
I thought about this after lunch and while I still stand behind my original post I think you can get away with leaving off your brand name if your products have a brand of their own.
Search for "Chuck Taylor All Stars". That's a brand in and of itself so Converse didn't add their name to that title tag.
Whereas if we're talking about a general product I'd say absolutely add the brand name like with "Pencil Sharpeners | Office Max".