thanks guys.  my bubble just burst :).

not sure i understand what you mean about the tool bar.  i have it installed.  but are you saying that is why i'm seeing a better rank?  the reason i'm concerned with it is obviously it helps with advertising.  other businesses see you below 100k and also thought this was an important bench mark.  I mean its so many.  I thought alexa was the most important to onlookers.  I know actual traffic numbers and other more accurate bench marks are better meters, but was still curious how i got this number down so low in 11 months.  I see sites out there that have been around for 18 years and still in 2milliion.  the one thing i did is pay attention greatly to meta tags, titles, descriptions, duplicate content, things like that. but i want to break the 100k mark just for own satisfaction i guess :).  how can i do it ?  not to lose focus on the other stuff of course.

why would having the tool bar installed matter??

Ok, I have a pretty good Alexa Ranking of 159K and have been online for less than a year.  What my question is why is my Alexa Ranking so much better than all of my competitors who get way more traffic and have been online for years.  The only thing that seems to be going slow is my page rank is still barely .98, while competitors are higher although they have lower Alexa Rank.

What am I doing right to get good Alexa  Rank?? What can I do to rais my PR and Domain Rank?

Competitors for example