Hi Moz Community, I've been reviewing Search Console and have been noticing that there has been a consistent drop in brand clicks. The overall number of keywords (especially for the top 2 pages) have been increasing, according to SEMRUSH, however, traffic and sales are still in decline. There are no algorithmic and manual penalties, in addition, paid search activity has been increasing in the leadup to Christmas. Has anyone experienced this and potentially advise how to diagnose and resolve this issue?

Hi, We run an online beauty ecommerce store and recently acquired one of our competitors.  Their site runs on magento also, and they sell 70% the same product as us.  We plan to merge the new site into our existing magento install but keep both sites looking exactly as they do now with different themes, different product names, product descriptions, product prices, category structures etc.  In theory the customer would have no idea both sites from the same magento, they will look just as they do now. My question is, will google possibly slap the SERP's of either sites because we have combined them onto the same server and same magento install, even though nothing on either site actually changed on the front end. Both sites already have the same ownership information on the domain WHOIS, and a quick company search would reveal that we legally own both businesses under the same company.  So it's not something we are trying to hide, we are open about it, and plan to continue running both sites long term, with each site being targeted to a slightly difference audience, with 30% different products at different price points. Has anyone done this before?  Was there any SEO risks or SERP drops? Would love some advice on this matter before we make the move, the possible blow back is way too massive to do it without firm advice saying the risk is very low. Brad.