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@Saima174 said in Should our rebranded company update our existing Instagram profile or delete it and start from scratch?:

Updating your existing Instagram profile is often the preferred choice for rebranded companies with established followers and brand recognition. It allows for continuity and engagement with the existing audience, while also providing an opportunity to introduce the new brand identity. However, if the rebranding involves significant changes or if the current profile lacks engagement, starting fresh might be a more effective approach to establish a cohesive brand image and attract a new audience. Consider the scope of the rebranding, existing engagement levels, technical considerations, and resource availability when making this decision.

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Updating your existing Instagram profile is often the preferred choice for rebranded companies with established followers and brand recognition. It allows for continuity and engagement with the existing audience, while also providing an opportunity to introduce the new brand identity. However, if the rebranding involves significant changes or if the current profile lacks engagement, starting fresh might be a more effective approach to establish a cohesive brand image and attract a new audience. Consider the scope of the rebranding, existing engagement levels, technical considerations, and resource availability when making this decision.