Hi All,
We have an ecommerce Website with multiple locations for our stores and we currently display separate location specific pages for the different categories and sub categories. This has helped us previously to rank well for local search in each of the areas we have a store but over the last few months since humingbird, our local rankings on some things have dip a little .
We want to implement a branch locator of some description to improve the user experience.
From looking at other websites with branch locators, they tend to a separate button/page with which you can search for a branch etc. However, they don't have location specific pages.
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My query is should I do it so if a user comes in on a specific category location page and follows it through to product page , then to have a tab on the product page displaying the local branch from which he can come in. My thinking here is that , is that it would help confirm my local citations and help improve local rankings. Or Should the local branch be displayed on the local category pages instead or as well ?.
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If a user comes in from the homepage or not on a specific location page, then the branch locator will allow them to search for a specific branch.
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Should I also put in a branch locator as a separate page or can It be in more places.
I don't want to damage anything which may have an effect on rankings due to citations and NAP on the location specific pages.
Any advice or good examples to look at would be greatly appreciated
thanks
Sarah.