You could update the older posts (making sure the new internal links are not overly SEO'd) and then ask your programmer to turn off date display on all posts more than 3 months old. Users then arriving on the posts will not be bouncing because they see it as an "old" post and will benefit from your updated content.
Best posts made by SEM-Freak
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RE: Is it worth editing older blog posts for SEO purposes?
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RE: Vimeo or Youtube
Hi,
I'd use Wistia.com (you can get a discount from Pro Perks) and it will generate a sitemap for you plus attribute your website as the original source of the content. And it looks way more professional than YouTube.
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RE: Geotargeting SEO
Hi Chris,
Take a look at some of Aleyda's posts: http://moz.com/community/users/14053
Working on an international project and am using a combination of country level domains: .co.uk. .de etc. and folders on a .org domain i.e. domain.org/italia. It kind of depends on the size of the operation and budget available.
Most advice I found was don't do it.domain.org.
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RE: Is submitting a single piece of video content to a lot of different video sites spam?
In my opinion, duplicate content is one of those things people get unnecessarily hung up about. I think it is about control. Duplication means loss of control - Google will choose which version to display in the results.
For video, keep the full or extended versions on your domain. Syndicate the teasers or ads everywhere. That way you keep control and meet the aim of driving traffic to your site
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RE: Is it worth editing older blog posts for SEO purposes?
I guess it really depends how old the "old posts" are.
If the posts are relatively recent, "sprucing" up the blog posts to make them more readable and more engaging is a possibility (and maybe a good idea if the original was not well written).
It might be better and more natural to write new posts on the topic which add value to the original butink back to the older posts as a point of reference. This should improve the positioning for the long tail on the old posts and is
I would not recommend transparent activity like going back to the old posts stuffing them full of keywords and a couple of keyword rich links to other parts of the site - Google will see you are trying to game the system and most likely discount any potential benefit.
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RE: Does page "depth" matter
I might have misunderstood the question but what really matters is how you get to the content not necessarily the URL structure (relevancy required - no spam please).
Given this "freshness" aspect i.e. recent links / social shares will enhance the opportunities for this particular page to appear in the results (given other SEO boxes are "ticked"), the "extra" folders will not matter.
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Using differing calls to action based on IP address
Hi,
We have an issue with a particular channel on a lead generation site where we have sales staff requiring different quality of leads in different parts of the country. In saturated markets they require a stricter lead qualification process than those in more challenging markets.
To combat the problem I am toying with the idea of severing very slightly different content based on IP address. The main change in content would be in terms of calls to action and lead qualification processes.
We would plan to have a "standard" version of the site for when IP location can not be detected. URLs on this version would be the rel="canonical" for the location specific pages.
Is there a way to do this without creating duplicate content, cloaking or other such issues on the site?
Any advice, theories or case studies would be greatly appreciated.
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RE: SEO for spanish website
Hi, I think as you offer translation services, you have an especially strong need to have real people translate the relevant parts of the website (rather than software).
With regards to geo-targeting in webmaster tools. The suggestion is to geo-target the /es folder rather than just a page. So all the Spanish elements are targeted within that folder.
Resources permitting and having a good understanding of your / your client's markets I would suggest extending this to the other Spanish speaking countries you are targeting. The nuances of language are enough to warrant this and it is an opportunity to demonstrate expertise in translation.
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RE: Domain name holding pages link back, good or bad?
Links from a holding page won't help. Drop the concept. Forget short-cuts. Invest in decent content. Push that content and reap the rewards
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RE: Noindex Pages indexed
Can you not just use href='/search.php' rel='canonical' /> in the head of all pages that serve the results?
Google will then index the original page people search from and ignore pages with query stringslike:
- /search.php?seo
- /search.php?ppc
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RE: Increasding the number of Tweets & FB Shares
Hi Tony,
I had a very quick look at your site. Content ideas etc. from below are good.
One of the easiest ways to increase this aspect is to make it easy to Tweet / Share. Can you bring AddThis or similar Share services into the design of the site? If people can see these on the site it is easy for them to share. I increased Shares of a TV Advert by 10 times by including this feature (video been on the site for 2 years, one year of which with AddThis).
I hope this helps.
Regards
Geoff
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RE: SEO to Drive Leads
Lead Generation requires you to put yourself in the mindset of the consumer - do some keyword research to work out what is the search intent based on a need. In your example of "plumbing" trigger keywords might be "boiler repair", "radiator installation", etc.
Gather a list of relevant keywords and run a PPC campaign to get an idea of which keywords actually convert for your client – you might want to use modified broad match to cast your net as wide as possible.
Also you have mentioned onsite issues – make sure you have a clear call to action on each and every page. Personally I am not a big fan of squeeze pages / placing forms on every page. I feel it works better to have a call to action that is fairly noncommittal for users like “order a brochure” – the sales process can start once your client has the contact details. In your plumbing example, most people offer “free quotes” etc. (different in emergency cases).
Whatever your client’s niche – talk through the sales process and make sure you understand what would be the very first step in that process and focus on getting as many people as possible to make that step.
Back to SEO – while the PPC test campaign is running starting building links (try to avoid being too keyword rich in the early stages – especially for new sites – so get a lot of brand links). Also look for link targets – build a list of really high quality sites you want to get links from and begin to formulate a strategy to get those links.
Analyze the PPC data, optimize the site for the most profitable keywords and then start to get the odd link from the high quality sites with your important keywords.
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RE: How long after a URL starts showing a 404 does Google stop crawling?
Agree. Google will follow the links. Keep checking webmaster tools and 301 the pages Google can't find. I can't see why you would not get the link value.
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RE: Why is there duplicates of my domain
Hi,
If I was you I would go into Google Webmaster tools and verify both versions of the site, then go to Configuration >> Setting >> Preferred domain and tell Google your preference.
You will need to do this with both verified versions of the domain. You can then delete the listing for the one you do not want
You will only need one Google Verification code.
That will sort the issue with Google
Geoff
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Any advice for best practice for mobile versions of websites?
Hi Mozzers,
I am looking to develop a mobile version of one of my sites and was wondering what was considered best practice for the following:
- Where to host it: m.domain.com or domain.com/mobile ?
- Is rel='canonical' enough to avoid mobile version being indexed or should I use "noindex" on mobile version?
- How to handle tablets? Which screen size sees mobile version? Which sees full site version?
Thanks in advance
Geoff
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RE: Www.colourbanners.co.uk/ & colourbanners.co.uk showing up as two seperate URLs - is this going to be dupliacte content issue?
Chris is right. The issue is that you won't have control of which version gets in the results - which one people link to or share via social media. You won't get a penalty but you would be best to get rid of the duplicates using 301s and rel=canonical - this will get the issue sorted the quickest and the page will get the maximum benefit from shares and links.
be careful with rel=canonical
your homepage would be: <link rel="<a rel="nofollow" target="_blank">canonical</a>" href="http://www.colourbanners.co.uk">
then lower page 1: <link rel="<a rel="nofollow" target="_blank">canonical</a>" href="http://www.colourbanners.co.uk/lower-page-1.htm">
then lower page 2: <link rel="<a rel="nofollow" target="_blank">canonical</a>" href="http://www.colourbanners.co.uk/lower-page-2.htm">
do not put the same tag across all pages
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RE: Questions about Adwords Display network.
With the display network, Adwords analyzes your ad group's entire keyword list when matching your keyword-targeted ad to a Display Network page. This means the keyword doesn't get attributed QS or clicks.
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RE: Is it OK to have two similar business sites share their Social Media (just one FB, Twitter, LinkedIn, etc.)?
If it was me I would have different blogs. Any chance of cross selling in SM? Corporate people get married and vice versa. Really depends on your content strategy, resources and what you believe you can achieve in either space via SM. Can't see any SEO issues - except on the blog side.
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RE: Www.colourbanners.co.uk/ & colourbanners.co.uk showing up as two seperate URLs - is this going to be dupliacte content issue?
in essence it tells Google it is that page so removes it from the index
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RE: Local SEO - Business name and web address different
Hi Derek, can I answer your questions in reverse order:
4. With Google Places you have 5 categories. One of these must be from Google's list, the other 4 are free form i.e. you can create your own. I always use all 5 categories and never put the location in the free form categories. For example, "halal meat" not "halal meat london". With the Google one use the closest match. With the others go for the most relevant keywords with high search volume.
3. With the citations, the company name, phone number etc. needs to be the same so you have to treat each branch as unique to get coverage across the directories
2. Make the listing as relevant to the local branch as possible. I personally do not see a need for unique descriptions - I have 600+ branches in my organization so this is simply not practical but with 5 listings I might consider it.
1. Not 100% sure what is going on here but I would use as close to what is in the company logo as possible (i.e. the name used in the company logo)
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RE: Questions about Adwords Display network.
If your campaigns mirror your search campaigns, use what you are learning from search with regards to keyword negatives to influence the management of the content campaign. Also take a look at the "Networks" tab - so you can better control the campaign.
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RE: Domains for regional websites
Within webmaster tools, where have you geo-targeted 7city.com? The other will automatically be set to their respective countries. Make sure you set 7city.com to the US. This might help.
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RE: Adding Orphaned Pages to the Google Index
I'd go back to the drawing board and rework your strategy.
Do you need additional sites? 150K orphaned pages you want indexed sounds spammy or poor site architecture to me.
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RE: Copying my Facebook content to website considered duplicate content?
If using an iframe plugin from FB it is not actually on your site
FB has MASSIVE duplicate content issues 'cos it's a poorly constructed site, so don't worry, be happy
Use FB to drive traffic to your site. Always put quality content on your site (and get it indexed) b4 placing on FB (if at all - users will come to your site if teaser info on FB is good enuff)
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RE: Urgent problem - multilingual website title tag and meta description problem
probably need to see the site... have you an error with href lang ?
maybe re-read this:
http://moz.com/blog/using-the-correct-hreflang-tag-a-new-generator-tool
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RE: Urgent problem - multilingual website title tag and meta description problem
Hi,
Can you do me a favour?
Open an incognito window in chrome and repeat the search on www.google.ee
then add &pws=0 to the end of the url for the results and hit enter.
Do you still have the same problem?
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RE: Urgent problem - multilingual website title tag and meta description problem
Ok. I would set up these tags:
https://support.google.com/webmasters/answer/189077?hl=en
can't see them on the site...
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RE: Can submitting sitemap to Google webmaster improve SEO?
Hi Kelly,
Also consider making sitemaps if:
- you have alternate versions of the website - like a mobile version for example
- you are using video content on the website
With the video content a sitemap will help you get a thumbnail in the results which can attract more clicks - especially with your how to type articles. If you are using a service like Wistia.com it's very easy to create a Video Sitemap.