Indeed, it's a fact! Page speed has a definite impact on Google rankings. To illustrate, we recently engaged a marketing agency to enhance the speed of our website, specifically focusing on Miguel Camarena's Agave painting collection pages. If you're inclined to take a DIY approach, consider optimizing images, minimizing code, implementing browser caching, and ensuring mobile-friendliness. These efforts are pivotal for not only delivering an improved user experience but also securing higher search engine rankings.
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RE: Is page speed important to improve SEO ranking?