Hi there! Tamara here, digital marketing specialist at Custom Sign Center. Great to hear some buzz about our company. However, while we are not owned by Yesco our owners do own the Columbus Franchise of Yesco right next door here on Valleview Drive and have enjoyed the backlinks from their site to help increase our search visibility. We are a family owned business since 1969, owned by Tim & Judy Sheehy.
While I do work hard connecting to people/businesses for backlinks we do not purchase dead sites with links to garner backlinks to our site. We do work harder on our local areas, Columbus, Cleveland, Dayton, Ohio, Ocala, Orlando, & Cocoa, Fl. These are locations where we have branches that permit and install our signs. Our manufacturing area is here in Columbus which is why you'll find us in the top 10 when you search for custom signs in the central Ohio area. You'll also see our Ocala branch, Marion Signs #7 if you're searching for custom signs in Ocala Florida.
I have only been here for about 8 months but during my time here I have concentrated on our main store Custom Sign Center. With very little budget to purchase any ads we've used Moz local to increase our visibility immensely with our corrected directory listings as well as using the crawl to fight off any errors. I am constantly connecting with marketing sites that have small business viewers, like fitsmallbusiness.com - I share their stuff, they share ours. Also connecting with ongoing customers like Wendy's, Tim Horton's, Epcon Communities, Jerry Leggett's Peace Building Tour and the like for links and shares to benefit both of our company sites. And just thinking about the no follow links, even if Google doesn't count them, the traffic we get from those links still count!
Trust me, this is not something that has happened naturally, we work hard daily to keep moving forward. We've hit some bumps in the road along the way but we always find our way through.