I have looked at lots of different plugins and wanted a recommendation for an easy way for patients of ours to upload pictures of them out partying and having fun and looking beautiful so future users can see the final results instead of sometimes gory or difficult to understand before and after images. I'd like to give them the opportunity to write captions (like facebook or insta posts and would offer them incentives to do so. I don't want it to be too complicated for them or have too many steps or barriers but I do want it to look nice and slick and modern. Also do you think this would have a positive impact on SEO? I was also thinking of a Q&A app where dentists could get Q&A emails and respond - i've been doing AMA sessions and they've been really successful and I would like to bring it into out site and make it native. Thanks in advance 🙂

So I understand that I'm never going to get google review stars appearing on my homepage.  The only term I really want my homepage to rank for is the term 'dentist liverpool'.  This figures. But what I'm seeing from my google analytics is that I can rank pretty much any keyword really well (with stars and a great serp entry) except my homepage.  Which is languishing at position 3-5. Now I made some observations from the data and the only people who are landing on my homepage are branded searches.  So people who are searching for us. Why cannot I just make a page and optimise it for 'dentist Liverpool' and go for the number one spot?  That way all the branded people can end up on the homepage and everyone else looking for a dentist in Liverpool can land on my highly optimised 'dentist Liverpool' page? I think I might be missing something really obvious here and know i'd need to de-optimise the home page.  But I find it so easy to rank for all sorts of keywords but our homepage (because it has everything on it) is just not getting to position one.  It's not specific enough to that keyword. Also how awesome would it be to have the only serp entry with 250 google reviews and stars and sitelinks and all that cool stuff?