@jasparcj said in Is page speed important to improve SEO ranking?:
I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking.
Is this true? And if it is, how do I improve it, do I need an agency?
Yes, page speed is crucial for improving SEO ranking. Search engines, like Google, consider page speed as one of the ranking factors. A faster-loading website provides a better user experience, which is a key aspect of SEO. Google, in particular, has stated that page speed is a ranking factor, and it rewards websites that load quickly with higher search engine rankings plexper. Moreover, faster-loading pages are more likely to retain visitors, reduce bounce rates, and improve overall user satisfaction, all of which indirectly contribute to better SEO performance. Therefore, optimizing your website's page speed is a valuable strategy for enhancing your SEO ranking.