Thanks everyone... It's not as restrictive as patient records... Basically, because of the way our health service works in the UK we are not allowed to promote material around our medicines to patients, it should be restricted only to HCP's. If we are seen to be actively promoting to patients we run the risk of a heavy fine.

For this reason we need to take steps to ensure that we only target this information towards HCP's and therefore we require them to register before being able to access the content...

My issue is that HCP's may search for a Brand that we supply but we have to be very careful what Brand information we provide outside of log-in. Therefore the content we can include on landing pages cannot really be optimised for the keywords that they are searching for! Hence why I want the content behind log-in indexed but not easily available without registering...

It's a very difficult place to be!

I guess I was just hoping for that magic answer that doesn't exist! It's VERY challenging to optimise a site with these kinds of restrictions but I get I just need to put what I can on the landing pages and optimise as best I can with the content I can show!

We also have other websites aimed at patients where all the content is open so I guess I'll just have to enjoy optimising these instead

Thanks for all your input!

Steve

Thanks all... Unfortunately it is a legal requirement that the content is not made publicly available but the challenge then is how do people find it online!

I've looked at first click free and pretty much ever other option I could think of and yet to find a solution

My only option is to allow Google Bot through the authentication which will allow it to index the content but my concern is that this is almost certainly cloaking...

Hi,

I manage a website within the pharmaceutical industry where only healthcare professionals are allowed to access the content. For this reason most of the content is behind a login.

My challenge is that we have a massive amount of interesting and unique content available on the site and I want the healthcare professionals to find this via Google!

At the moment if a user tries to access this content they are prompted to register / login. My question is that if I look for the Google Bot user agent and allow this to access and index the content will this be classed as cloaking? I'm assuming that it will.

If so, how can I get around this? We have a number of open landing pages but we're limited to what indexable content we can have on these pages!

I look forward to all of your suggestions as I'm struggling for ideas now!

Thanks

Steve

Check your referral traffic to see what sites the visits are coming from. It could be that you're listed on a load of directories in these countries. If so, contact the webmasters and request removal of your link.

They will never rank highly for those keywords unless they dedicate the whole page to thier competitor so it's pretty pointless!! Using AdWords they might get a few visits but they will pay a premium for the clicks as the quality score will be low.

Also, and as mentioned above, it's deceiving the user which is never white hat SEO so I would advise against it.

Hi

I would recommend excluding these in Google Webmaster Tools. Once logged in to your account under the "Crawl" menu you will find "URL Parameters". Find the relevant parameter in the list on this page and you can tell Google not to index these pages.

Hope this helps.

Steve

I guess I was just hoping for that magic answer that doesn't exist! It's VERY challenging to optimise a site with these kinds of restrictions but I get I just need to put what I can on the landing pages and optimise as best I can with the content I can show!

We also have other websites aimed at patients where all the content is open so I guess I'll just have to enjoy optimising these instead

Thanks for all your input!

Steve

They will never rank highly for those keywords unless they dedicate the whole page to thier competitor so it's pretty pointless!! Using AdWords they might get a few visits but they will pay a premium for the clicks as the quality score will be low.

Also, and as mentioned above, it's deceiving the user which is never white hat SEO so I would advise against it.

Thanks everyone... It's not as restrictive as patient records... Basically, because of the way our health service works in the UK we are not allowed to promote material around our medicines to patients, it should be restricted only to HCP's. If we are seen to be actively promoting to patients we run the risk of a heavy fine.

For this reason we need to take steps to ensure that we only target this information towards HCP's and therefore we require them to register before being able to access the content...

My issue is that HCP's may search for a Brand that we supply but we have to be very careful what Brand information we provide outside of log-in. Therefore the content we can include on landing pages cannot really be optimised for the keywords that they are searching for! Hence why I want the content behind log-in indexed but not easily available without registering...

It's a very difficult place to be!