We have a site in English. We are considering translating the site into Dutch. If we use a hreflang attribute does that mean we have to create a duplicate page in Dutch for each English page, or does Google auto-translate?  How would duplicate pages, even if they are in a different language, affect ranking?

Hello Mozzers,

We would like to change the URL for a page on our website which ranks well for some our keyphrases/words. We are hoping the change of URL, through the addition of an additional keyword would help boost the rank of that URL further. At the moment out page gets 2 x A and 2 x B 1xF on the MOZ page rank tool using 5 keyphrase/word variations . One phrase ranks 4, one ranks 3 and the other 3 are 'not in the top 50'

Our plan was to change the URL, using SHF404, and use 'Fetch' in the Google search console to re-submit the page to Google.

Appreciate you can't give any guarantees how Google will behave, just wondered what your thoughts were on the wisdom of changing the URL in the first place?

Thanks

Ian