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I am still fairly green on in depth SEO, however I have a good grasp on making a site SEO friendly, as my skills are more down to website construction than technical SEO, however, I am working on a site at the moment which just continues to lose rankings and is slipping further and further. Keywords are dropping week on week in rankings Search visibility is also dropping week on week On site sales have fallen massively in the last quarter We have made huge improvements on the following; Moved the site to a faster stand alone cloud vps server - taken page rank scores from 54 to 87%. Added caching (WP Rocket) & CDN support. Improved URL structure (Woocommerce) removed /product and or /product-category from URLS to give more accurate & relevant structures. Added canonical URLs to all product categories (We use Yoast Premium) Amended on page structures to include correct H tags. Improved Facebook activity with a huge increase in engagements These are just some of the improvements we have made, yet we're still seeing huge drops in traffic and rankings. One insight I have noted which may be a big pointer, is we have 56 backlinks.... which I know is not good and we are about to address this. I suspect this is the reason for the poor performance, but should I be looking at anything else? Is there anything else we should be looking at? As I said, I'm no SEO specialist, but I don't think there's been any Penguin penalty, but my expertise is not sufficient enough to dig deeper. Can anyone offer any constructive advice at this stage? I'm thinking things to look at that could be hurting us that isn't immediately obvious? The site is www.glassesonspec.co.uk Thanks in advance Bob

Does Google differentiate between keyphrase structures such as Mens Sunglasses & Men**'**s Sunglasses? I.e. does the inclusion/exclusion of an apostrophe make any difference when optimising your main keyword/phrase for a page? Keyword explorer appears to give different results..... I.e. no data for Men's Sunglasses, but data appears for Mens sunglasses. So if I optimise my page to include the apostrophe, will it screw the potential success for that page? Thanks 🙂 Bob

Hi,For some reason, on my tracked keywords summary page, the URL shown to the right of each keyword appears to default to my homepage and not the page I want that keyword to rank on. How do I resolve this? I've tried looking around but can't see how to change it so that the correct URL is shown against the correct keyword. Many thanks! Bob

I am running a WordPress/WooCommerce site for a client, and Moz is picking up some issues with URL's generated from WooCommerce product attribute filters. For example: ..co.uk/womens-prescription-glasses/?filter_gender=mens&filter_style=full-rim&filter_shape=oval How do I get Google to ignore these filters?
I am running Yoast Premium, but not sure if this can solve the issue? Product categories are canonicalised to the root category URL. Any suggestions very gratefully appreciated. Thanks Bob

I am working with my client managing/maintaining their online store.We have been making big improvements to onsite SEO, improved URL structures (complete with re-directs) etc, we use Yoast Premium to optimise pages for search and Yoast Local. We have a bounce rate of around 20%, however, suddenly in mid August, our revenues virtually vanished overnight. Moz is reporting a search visibility  drop of 51%, while visitor levels remain fairly average, certainly no drops that can be compared with the sudden loss of conversions. I am at a loss and cannot fathom why our sales have dropped. Can anyone suggest where I might look? Many thanks Bob

I am managing a woocommerce store selling prescription glasses/spectacles. We have a lot of categories with similar names and I want to adopt the best possible naming convention to get the best from search. So we have a number of similar categories for both Men's and women's glasses. Currently they are named as follows: Women's Glasses-Women's Rimless Glasses
-Women's Semi Rimless Glasses
-Women's Plastic Glasses
-Women's Metal Glasses
-Women's Retro Glasses Currently, this results in the following URL structure for sub categories: https://www.glassesonspec.co.uk/product-category/womens-glasses-2/womens-rimless-glasses/ (For some reason WooCommerce is adding -2 to the end of the primary category name, it will not let me change it for some reason, this is the subject of a further investigation!) So first question, is there too much duplication of the word glasses on the sub items? for example, should they read; Women's Glasses
-Rimless
-Semi Rimless
-Plastic
-Metal
-Retro Hence giving this URL structure: https://www.glassesonspec.co.uk/product-category/womens-glasses-2/rimless/ OR, should we change the top level category name to just Women's and let the sub categories complete the picture?: Women's
-Rimless Glasses
-Semi Rimless Glasses
-Plastic Glasses
-Metal Glasses
-Retro Glasses Giving this example URL structure: https://www.xxxxxxxxxxxxx.co.uk/product-category/womens/rimless-glasses/ This would solve my hyphenation problem, however my fear is the top level category on it's own is not descriptive enough when viewed as stand alone: https://www.xxxxxxxxxxxxx.co.uk/product-category/womens/ The second part of my question relates to how to deal with the change in URL structure. I am using Yoast Premium, so will that pick up the changes and automatically redirect to the new one as it does when done manually? Or will I need to take a different approach using HTACCESS commands? I hope the above makes sense, Many thanks, Bob

I manage a store selling prescription glasses, many of which are unisex or apply to more than one category. I have already assigned the canonical URL for each category, but my question is, if a product appears in more than one category, do I need to set the canonical URL in each product to reflect the category I want it to index under? Therefore, any additional categories that product appears in simply refers the link value back to the canonical URL. I note that in Yoast, under each product, there's note in the canonical setting to leave it empty to default to permalink, so this has confused me a little. I'm just concerned that by applying a product to multiple categories, it may be causing duplicate content, as I have a lot of duplicate issues which I'll raise in another question. Thanks!