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Hey,
This is actually Justin Harney (in house SEO) posting. I'll have to change the account name to represent that. Richard is the CEO here.
Here is an example of two sites (the first one is ours) where reviews are not appearing in SERPs vs.one of our competitors where they are:
our site: http://www.tripcentral.ca/vacations-packages_00_03_MO_gran-bahia-principe-jamaica.html
competitor example: http://www.cheapcaribbean.com/deals/grand-bahia-principe-jamaica-deals.html
About a year ago we started using Bazaarvoice to get reviews for our products, and it has been great as far as accumulating content, but Google is not taking the schema.org data and displaying it on the SERP. Someone has told me it is because we are offering multiple products, or that our schema.org tags are incorrect but when I compare our code to other travel sites it seems like everyone is doing something different. This is especially annoying since the Google schema markup check says everything is fine.
Does anyone have any advice or similar experiences? Thanks.