Hi, what is the best way to identify audience overlap? I ask because I manage a collection of sites that I believe serves the same audience and feel that we may be cannibalizing our marketing efforts. Site A - Is our supplement/vitamin store and receives around 38% of our total traffic. Ultimately, we want people to funnel to this site as it is where they would be converting obviously. Site B - Is our expert/spokespersons site and receives about 40% of our traffic. Site C - Is a specific weight loss brand created and endorsed by our spokesperson and sold on Site A. This site gets around 16% of our traffic. Site D - Is also a specific weight loss program also endorsed by our spokesperson and sold on Site A. It gets the remaining 6% or so of traffic. Now, all of these sites have a fairly similar focus and I can probably come up with several arguments to either keep or do away with them. I'd like to be able to look at analytics data though, that could help in making that decision. Ultimately, sites a and b would be kept regardless but I have always wondered if we would be better served by consolidating sites c and d into a.

Hi, I am wondering what if any affiliate management applications are being used out there. Anyone using Shareasale... I am looking into them.