I've been reading about the proper use for block quotes and citations lately, and wanted to see if I was interpreting it the right way.  This is what I read: http://www.pitstopmedia.com/sem/blockquote-cite-q-tags-seo So basically my question is, if I wanted to reference Amazon or another stores product reviews, could I use the block quote and citation tags around their content so it doesn't look like duplicate content?  I think it would be great for my visitors, but also to the source as I am giving them credit.  It would also be a good source to link to on my products pages, as I am not competing with the manufacturer for sales.  I could also do this for product information right from the manufacturer. I want to do this for a contact lens site.  I'd like to use Acuvue's reviews from their website, as well as some of their product descriptions.  Of course I have my own user reviews and content for each product on my website, but I think some official copy could do well. Would this be the best method?  Is this how Rottentomatoes.com does it?  On every movie page they have 2-3 sentences from 50 or so reviews, and not much unique content of their own. Cheers, Vinnie