When managing your PPC campaigns, it’s crucial to avoid keyword and negative keyword overlap. This occurs when your negative keywords unintentionally block your ads from showing for relevant search terms. To prevent this, regularly review and refine your keyword lists, ensuring that your negative keywords don’t conflict with your target keywords. Utilize tools and reports to identify any overlaps and adjust accordingly. This practice will help maintain the effectiveness of your campaigns and ensure your ads reach the right audience.

To perform an SEO audit, start by checking your website’s overall health to ensure it’s running smoothly without any errors. Next, review your keyword strategy to see how well your chosen keywords are performing. Then, examine your on-page SEO elements like titles, meta descriptions, headers, and content quality to ensure they are optimized. Additionally, assess your technical SEO by checking site speed, mobile-friendliness, and URL structure. Finally, analyze the quality and quantity of backlinks pointing to your site to understand your link profile. This comprehensive approach will help you identify areas for improvement and enhance your site’s SEO performance