Welcome to the Q&A Forum

Tag Crowd, sorry about the mumbling

If these woodworkers can do it, you can!

First question, this franchisee - what other marketing do they do?

We've worked with a few companies who are the "parent company" we find it difficult for a whole different slew of reasons, might you be able to give us the industry and then maybe we can help you brainstorm?

What kind of ecommerce business?  I ask because I have a client who in the next 2-3 years is projected to make more from pinterest than natural search (assuming unbranded).  Maybe given your audience FB isn't the best place? Just thinking out loud here.

Trung beat me to it but +1 to keywordtool.io, an often overlooked thing is to ask your users how they would find a solution to their issue - with a tool like seed keywords - http://seedkeywords.com/.

We have recently had success with looking at the old pre-not provided data for long tail queries, the data is fresh enough that it might open your eyes a bit to new opps and a lot of people aren't doing that.  One of our peeps Amanda might be publishing something soon about this, it helped us build / refresh content better than if we had used other tools.

Hey there, I know a bit about the e-cig space, when I am trying to understand permutations, e-cig vs ecig vs e cigarette I do something super simple.  I type in one term and see if Google bolds the matches to the other terms. Here is an example: http://screencast.com/t/mmVk3tdE now egis doesn't seem to match e-cig, so I would try ecigs for instance, and you can see here what matches and doesn't match: http://screencast.com/t/GsxgthQXxTBA

We are splitting hairs here though, I find that over time (and usually very quickly) the machine learning starts kicking in, and Google gets all the matches, so I wouldn't worry too much.

Hey there, best of luck in your search for a firm to help you with link building.  I can't tell you who to pick, but for a small to medium sized business 2500 a month is MORE than fair, but you should be able to nab a pretty strong link builder.

A couple of tips for you as you seek out the right firm:

• Make sure they are truthful about who is building your links, check out profiles of their team on Linkedin (don't tell them you are going to do this).
• A TRUE link builder will ask you a lot of questions about what makes your business unique, what innovative things you have done, who is going to write your copy, etc.  They should be asking you to build assets that will naturally attract links.
• They should try to build relationships with trade pubs, find out what kind of content those pubs and bloggers are seeking and have you create it
• Don't think that if you pay someone 2500/mo that they can get you the best type and highest quality links w/o your involvement.  I think that is what gets a lot of linkbuilders into trouble in the first place, building links on any old site to just "get links"

Hey there, best of luck in your search for a firm to help you with link building.  I can't tell you who to pick, but for a small to medium sized business 2500 a month is MORE than fair, but you should be able to nab a pretty strong link builder.

A couple of tips for you as you seek out the right firm:

• Make sure they are truthful about who is building your links, check out profiles of their team on Linkedin (don't tell them you are going to do this).
• A TRUE link builder will ask you a lot of questions about what makes your business unique, what innovative things you have done, who is going to write your copy, etc.  They should be asking you to build assets that will naturally attract links.
• They should try to build relationships with trade pubs, find out what kind of content those pubs and bloggers are seeking and have you create it
• Don't think that if you pay someone 2500/mo that they can get you the best type and highest quality links w/o your involvement.  I think that is what gets a lot of linkbuilders into trouble in the first place, building links on any old site to just "get links"

Tag Crowd, sorry about the mumbling

Trung beat me to it but +1 to keywordtool.io, an often overlooked thing is to ask your users how they would find a solution to their issue - with a tool like seed keywords - http://seedkeywords.com/.

We have recently had success with looking at the old pre-not provided data for long tail queries, the data is fresh enough that it might open your eyes a bit to new opps and a lot of people aren't doing that.  One of our peeps Amanda might be publishing something soon about this, it helped us build / refresh content better than if we had used other tools.

What kind of ecommerce business?  I ask because I have a client who in the next 2-3 years is projected to make more from pinterest than natural search (assuming unbranded).  Maybe given your audience FB isn't the best place? Just thinking out loud here.