I'm italian so sorry for my bad english... I think that you may produce a few video (viral, funny or really useful) and publish them on YouTube. YouTube is great to share your brand with people. Inside the video and in the description (also in the tilte) you put your website. On your website, instead, you can publish technical/specific/vertical video which may interest only your targeted visitors.
So YouTube for spread the word about your website and your knowledge and your site for deeper content.
