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great discussions.

my question is the same..

Hi Moz Expert SEO Community,

I'm reaching out to discuss a situation I'm encountering with keyword search volume data for a client website I'm optimizing for on-page SEO.

While other tools are indicating a healthy amount of traffic for the keywords I've chosen for content creation, Moz is offering significantly lower search volume estimates. This inconsistency is causing client concerns and potentially hindering project approval.

To effectively address this and ensure successful client communication, I'd like to dig deeper into how Moz approaches search volume calculations. Understanding the methodology behind Moz's data will allow me to explain potential reasons for the differences and provide a more comprehensive picture for the client.

Here are some talking points I consider for client discussions:

Data Source Transparency: Explain how Moz uses its own methodology to estimate search volume, which may differ from other tools.
Focus on value over volume: While search volume is important, emphasize the importance of other factors such as user intent, keyword difficulty, and conversion potential when choosing keywords.
Data accuracy considerations: Recognize that search volume data can fluctuate across platforms, and using a combination of tools can provide a broader perspective.
Would you recommend additional strategies to deal with this situation and effectively select good volume keywords for this particular website from Moz?

Thanks in advance for your insight!

well wishes,