How I Found Internal Linking Opportunities With Vector Embeddings
Your step-by-step guide for using vector embeddings to identify internal linking opportunities at scale so you can confidently apply these techniques to your SEO strategy.
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The Beginner’s Guide to Link Building
READ TIME: APPROX. 2 HOURS
Link building plays an important role in driving organic traffic from search engines, especially in competitive industries. This guide covers the essentials: link types, outreach strategies, and how to identify new opportunities for your site.
Shorter reads for getting started
Don’t have time to read the whole Beginner’s Guide to Link Building? We’ve got you covered. Here are two additional resources that are a bit shorter to start.
Link Building & Establishing Authority
The Beginner’s Guide to SEO
Link Building & Link Earning Tactics
The Professional’s Guide to SEO
Learn the basics
There are some key terms and concepts that you should know when you’re working on link research and building internal and external links. These guides cover them in depth.
What are backlinks and why are they important?
Learn what backlinks are and why they are important to your SEO strategy.
What are external links?
Learn about external links, how they are formatted, and how they can impact your site.
What are internal links?
Understand more about internal links, why they are important, and how they differ from external links.
What is anchor text and why is it important?
Learn more about the optimal format for anchor text and SEO best practices you can implement.
Need help with the link research tools in Moz Pro?
If you need help with tools like Link Explorer, be sure to check out our Help Hub!
Moz metrics to know
When using Moz tools, you’ll often see some Moz proprietary metrics that help you understand the ranking strength of sites across the web. Learn more about them with these comprehensive guides.
Domain Authority
What is it and how is it calculated?
Domain Authority, or DA, is a Moz score that predicts how likely a website is to rank on search engine results pages (SERPs) compared to competitors.
Page Authority
What is it and how is it calculated?
Page Authority, or PA, is a Moz score that predicts how likely a page is to rank on search engine results pages (SERPs) compared to competitors.
Want to do link research on the go?
Research links while you browse with MozBar. With our free browser extension, you can view DA, PA, and link metrics of sites as you browse the web, without needing to open a new tab.
The latest in link building from the Moz Blog
5 AI-Powered Workflows Every SEO Should Be Using Today
It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.
How Links Impact Organic Results and Local Packs — Whiteboard Friday
In this episode, Joy talks about the world of local link building, specifically touching on how links impact local pack rankings.
Get a comprehensive view of your link building efforts
See your backlinks with Link Explorer