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An Introduction to Google Tag Manager

Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started.


Common Analytics Assumptions — Whiteboard Friday

Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.


2024 SEO and Marketing Predictions from Moz

The SMEs at Moz bring you their predictions for what to expect in the year ahead in SEO and marketing. We’re talking search, AI, sustainability, economics, SERP features, and more.


How to Build Your Own SEO Chrome Extension With ChatGPT

Learn to create SEO Chrome extensions with ChatGPT. Use this step-by-step instruction to bring your innovative SEO tool ideas to life.


How OpenAI Rewrote the Rules: A Brand Story

Discover the surprising impact of brand keywords for OpenAI, showcasing the power of creating demand out of thin air and dominating search results in this insightful brand success story.


A Beginner's Guide to Google Search Console

Discover the value of Google Search Console for SEO, marketing, and business owners. Learn how this free tool provides insights into your site's performance, engagement, and technical issues. Learn how you can use GSC to make more informed decisions for your website.


Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality

Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth.


What Is Bounce Rate, and Does It Matter in 2023?

Unravel the mystery of bounce rate as we explore its evolution from Universal Analytics to GA4. Discover why Google redefined this metric, how to interpret it, and practical strategies to optimize your website's engagement.


How to Collect & Use Your GA4 Data to Transform Your Content Strategy

Learn how to harness the power of GA4 data to elevate your content strategy. Discover actionable insights to enhance existing content, improve engagement, and uncover new content opportunities.


GA4: Leverage the Power of Custom Reports to Enhance Your Reporting

Preeti covers how to leverage the power of GA4 custom reports, with steps on how to create them and modify them to suit your own needs.