The SERP query object describes a keyword or search phrase in combination with several options to specify how the query is run (i.e. how a SERP should be retrieved for this keyword if necessary).
options
object
Options to further refine the cached SERP that is returned.
Response
Results include the parsed Serp Query, the resolved options, and the SERP.
serp_query
object
Represents a SERP query object.
options
object
Resolved options echoed on the response.
serp
object
Fetched SERP, including when it was collected, keyword metrics, and results.
1{2"serp_query":{3"keyword":"domain authority",4"locale":"en-US",5"device":"desktop",6"engine":"google",7"vicinity":""8},9"options":{10"max_age":3153600011},12"serp":{13"metadata":{14"collected_at":"2024-01-01T00:00:00Z"15},16"metrics":{17"volume":2200,18"difficulty":69,19"organic_ctr":79,20"priority":57,21"intent":{22"primary_intents":[23"informational"24],25"all_intents":[26{27"label":"informational",28"score":0.5929},30{31"label":"navigational",32"score":0.1933},34{35"label":"commercial",36"score":0.1237},38{39"label":"transactional",40"score":0.141}42]43}44},45"results":[46{47"type":"regular",48"title":"Free Domain Authority Checker",49"url":"https://moz.com/domain-analysis",50"description":"Check the Domain Authority, Page Authority, ranking keywords, and top search competitors for a domain.",51"position":"center",52"position_index":1,53"rank":1,54"brand_authority":63,55"traits":[56"sitelinks"57],58"url_metrics":{59"page":"moz.com/domain-analysis",60"subdomain":"moz.com",61"root_domain":"moz.com",62"title":"Free Domain Authority Checker",63"last_crawled":"2026-08-30",64"http_code":200,65"pages_to_page":123,66"nofollow_pages_to_page":5,67"redirect_pages_to_page":10,68"external_pages_to_page":100,69"external_nofollow_pages_to_page":3,70"external_redirect_pages_to_page":8,71"deleted_pages_to_page":2,72"root_domains_to_page":50,73"indirect_root_domains_to_page":15,74"deleted_root_domains_to_page":1,75"nofollow_root_domains_to_page":2,76"pages_to_subdomain":500,77"nofollow_pages_to_subdomain":20,78"redirect_pages_to_subdomain":40,79"external_pages_to_subdomain":400,80"external_nofollow_pages_to_subdomain":15,81"external_redirect_pages_to_subdomain":30,82"deleted_pages_to_subdomain":10,83"root_domains_to_subdomain":100,84"deleted_root_domains_to_subdomain":5,85"nofollow_root_domains_to_subdomain":10,86"pages_to_root_domain":5000,87"nofollow_pages_to_root_domain":200,88"redirect_pages_to_root_domain":400,89"external_pages_to_root_domain":4000,90"external_indirect_pages_to_root_domain":1000,91"external_nofollow_pages_to_root_domain":150,92"external_redirect_pages_to_root_domain":300,93"deleted_pages_to_root_domain":100,94"root_domains_to_root_domain":500,95"indirect_root_domains_to_root_domain":200,96"deleted_root_domains_to_root_domain":50,97"nofollow_root_domains_to_root_domain":100,98"page_authority":78,99"domain_authority":91,100"link_propensity":0.9,101"spam_score":1,102"root_domains_from_page":10,103"nofollow_root_domains_from_page":1,104"pages_from_page":50,105"nofollow_pages_from_page":5,106"root_domains_from_root_domain":1000,107"nofollow_root_domains_from_root_domain":100,108"pages_from_root_domain":5000,109"nofollow_pages_from_root_domain":500,110"pages_crawled_from_root_domain":10000111},112"results":[],113"sitelinks":[114{115"type":"regular",116"title":"Link Explorer",117"url":"https://moz.com/link-explorer",118"description":null,119"position":null,120"position_index":null,121"rank":null,122"brand_authority":null,123"traits":[],124"url_metrics":null,125"results":[],126"sitelinks":[],127"one_line_sitelinks":[]128}129],130"one_line_sitelinks":[131{132"type":"regular",133"title":"Domain Analysis",134"url":"https://moz.com/domain-analysis",135"description":null,136"position":null,137"position_index":null,138"rank":null,139"brand_authority":null,140"traits":[],141"url_metrics":null,142"results":[],143"sitelinks":[],144"one_line_sitelinks":[]145}146]147},148{149"type":"featured_snippets",150"title":null,151"url":null,152"description":null,153"position":"top",154"position_index":0,155"rank":null,156"brand_authority":null,157"traits":[],158"url_metrics":null,159"results":[160{161"type":"regular",162"title":"What is Domain Authority?",163"url":"https://moz.com/learn/seo/domain-authority",164"description":"Domain Authority (DA) is a search engine ranking score developed by Moz.",165"position":null,166"position_index":null,167"rank":null,168"brand_authority":null,169"traits":[],170"url_metrics":null,171"results":[],172"sitelinks":[],173"one_line_sitelinks":[]174}175],176"sitelinks":[],177"one_line_sitelinks":[]178}179]180}181}
Example Code
Quota Usage
Costs 15 rows per call, less 1 row for each null keyword metric returned (volume, difficulty, organic_ctr, priority, intent). As an example, a call that fails to return intent will cost 14 rows.