WTF is NLWeb? — Whiteboard Friday
What is NLWeb? Crystal Carter explains how the Natural Language Web uses the ASK protocol and your structured data to prepare your site for the agentic web.
AI and SEO
From large language models (LLMs) to AI Overviews in Google, AI is a critical part of digital marketing. We all use AI in some capacity, and its prominence in the world is only growing. One thing is for sure — AI is here to stay.
So how can you start using AI in your work to be more efficient? And how do you know when and why to block AI bots? How reliable are generative AI results? Here we’ve added some of our favorite resources about AI, and you'll find the most recent blog posts below.
Moz AI: Introducing Augmented Intelligence : Learn how Moz is using AI in our tools and where you can see Moz AI in action.
Who Should Block AI Bots? : See what Moz’s Senior Search Scientist, Tom Capper, has to say about who should block AI bots and when.
The Practical Marketer Webinar Series : Learn how industry professionals are using AI to improve workflows and supplement their existing SEO tools in this webinar series hosted by Chima Mmeje. Each episode covers a different topic with marketers from around the world.
How to Make AI Your Writing Sidekick for Content Marketing : Learn how you can start including AI in your existing workflows at each stage of the content creation process.
How to Optimize for AI Visibility and Prepare for Agentic Search
Is your SEO ready for AI visibility and agentic search? Learn how to measure impact, build authority, and earn citations that drive growth in AI results.
5 Takeaways from Google’s GEO Guidelines
What do Google's official GEO guidelines mean for the future of search? Learn why SEO still matters, structured data myths, and how to adapt your current strategy.
The Top AI Search Skills Hiring Managers Want (From 1,543 Job Listings)
Wondering which AI search skills hiring managers want most? See data from 1,543 SEO jobs and learn how to frame AI, GEO, AEO and measurement on your resume for 2026
The New Rules of AI Visibility and How To Prepare for It
Is AI search making your brand harder to find? Learn the visibility rules, traps, and checklist to earn citations, trust, and clicks before buyers choose.
7 Tips for Writing Great Content with ChatGPT or Gemini — Whiteboard Friday
Stop getting garbage content from AI! In this episode of Whiteboard Friday, Chima Mmeje shares 7 actionable tips for writing great content with LLMs by leveraging training documents, guardrails, and storytelling.
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Vibe Coding Your Own SEO Tools — Whiteboard Friday
Ready to learn how to vibe code custom SEO tools using ChatGPT and Google Colab? Gus Pelogia shares 5 automation ideas, including entity tracking and hreflang matching, to save you time.
How To Make Your Brand Discoverable in AI Search
Struggling to make your brand visible in AI search as old SEO tactics fade? Learn a proven blueprint to earn citations, build authority, and grow AI visibility fast today.
AI & Search Whiteboard Friday Rollup
Did you know there is only a 12% overlap between organic and AI search rankings? Navigate the shift to AI search with these fundamental episodes of Whiteboard Friday from industry experts. Learn about query fan-outs, AI citations, and how to build content workflows that preserve your voice.
LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility
Struggling to earn LLM citations without a playbook? Discover 10 expert-backed strategies to boost AI visibility and long-term brand impact.
The Complete AI Research Workflow: From Prompt Discovery to Content Creation
Is your content strategy ready for the newest evolution of search? Learn an easy 5-step workflow to track AI visibility and optimize your content using Moz Pro’s AI Research toolkit.
Travel Marketing: How to Compete and Future-Proof in 2026 — Whiteboard Friday
Prepare your travel brand for AI search in 2026. Chloe Osunsami shares how to use digital PR, human-first narratives, and tailored outreach to boost visibility.