Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Level Up Your SEO Strategy with a Product Mindset — Whiteboard Friday
Frustrated by technical SEO tickets that never get fixed? In this episode of Whiteboard Friday, Gus Pelogia explains how adopting a "product mindset" can bridge the gap between SEOs and developers. Learn how to leverage sprint planning and discovery meetings, bundle tasks into larger projects, and build MVPs to prove value and get your initiatives prioritized.
Did We Pass Peak AIO? — Whiteboard Friday
Has Google reached "Peak AI Overview"? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one.
Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday
In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.
Why Does Google Parameter &num= Matter? — Whiteboard Friday
The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact on the SEO industry. In this Whiteboard Friday, Tom Capper explains why the &num=100 parameter was so useful, why Google might have deprecated it, and what tools are doing to work around the problem.
Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday
Discover how to thrive in an AI era with Travis Tallent's SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing teams.
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What Is Headless SEO? – Whiteboard Friday
In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.
What is Index Bloat? — Whiteboard Friday
Deep dive into index bloat - a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup.
How to Communicate Site Migration to Clients — Whiteboard Friday
Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happening, and ensure a smoother transition for everyone.
How to Be an Effective SEO Mentor — Whiteboard Friday
When you're set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations like building trust, setting boundaries, and the qualities that make a great mentor.
How to Analyze Behavioral Data for Search — Whiteboard Friday
Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey.
The Future of AI in Search | Whiteboard Friday Revisited With Britney Muller
What's changed in AI and Search since 2020? Well, just about everything. Join Jo and Britney as they talk about AI hype, accessibility, picking the right models, and more in this Whiteboard Friday Revisited.