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The Seven Brand Authority Archetypes

Which one represents your brand?

The World Is Your Oyster
The World Is Your Oyster

Your potential for growth knows no bounds! Whether you’re a brand new business or one that’s been around a while, there’s plenty of opportunity for building both your online and offline presence.

The World Is Your Oyster
The World Is Your Oyster

Your potential for growth knows no bounds! Whether you’re a brand new business or one that’s been around a while, there’s plenty of opportunity for building both your online and offline presence.

Strong, Silent Type
Strong, Silent Type

You have the makings of a low-key legend. You may not have the most high-profile brand IRL, but online, you’re a star! Influencer status? Just maybe!

Strong, Silent Type
Strong, Silent Type

You have the makings of a low-key legend. You may not have the most high-profile brand IRL, but online, you’re a star! Influencer status? Just maybe!

Old School Cool
Old School Cool

“This account is private.” There’s no question that you’re a household name – some of your friend requests seem to still be pending, though. We’re rooting for your digital glow-up!

Old School Cool
Old School Cool

“This account is private.” There’s no question that you’re a household name – some of your friend requests seem to still be pending, though. We’re rooting for your digital glow-up!

Miniboss
Miniboss

Watch out – upcoming boss level! You’re trending everywhere. Will you be live streaming anytime soon? We’d love to pick up some tips and tricks!

Miniboss
Miniboss

Watch out – upcoming boss level! You’re trending everywhere. Will you be live streaming anytime soon? We’d love to pick up some tips and tricks!

Cyber Chic
Cyber Chic

Your online presence is sky-high, and people have def heard of you. You’re in a bit of a situationship when it comes to Brand Authority, but you’re definitely linked up online!

Cyber Chic
Cyber Chic

Your online presence is sky-high, and people have def heard of you. You’re in a bit of a situationship when it comes to Brand Authority, but you’re definitely linked up online!

Living Your Best Life
Living Your Best Life

You’re killin’ it from all angles! You’ve got big “main character” energy. Color us impressed.

Living Your Best Life
Living Your Best Life

You’re killin’ it from all angles! You’ve got big “main character” energy. Color us impressed.

Just Vibing
Just Vibing

Only good vibes here! You’re definitely in your success era. Keep grinding, we know you have what it takes to be the next big thing!

Just Vibing
Just Vibing

Only good vibes here! You’re definitely in your success era. Keep grinding, we know you have what it takes to be the next big thing!

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