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Category: On-Page Optimization

Explore on-page optimization and its role in a larger SEO strategy.

  • DigitalProgress


    page url

    Hi All Thank you in advance for any help. Last year a website was moved to multisite and the permalinks for the blog posts were changed to include a category, the year, the month and day. As a result most of the page URL's are flagged as too long. A number of the pages are receiving good traffic, so my question is whether just to leave them as they are or to change the permalinks? My gut feeling is to take the short term hit and change the permalinks, but I thought I'd take the advice of the forum before doing so. Many Thanks

    | DigitalProgress
    1
  • Htdbf


    seo onpage seo search engine optimisation

    I'm looking for some expert advice on improving the on-page SEO for my website, CCTV Camera Installation. Despite following best practices, I feel that my site isn't performing as well as it could be in search engine rankings. Here are a few specific areas where I'd appreciate some guidance: Content Optimization: I've ensured my content is keyword-rich and valuable to my audience. Are there any advanced techniques or tools that can help further optimize my content? Meta Tags and Descriptions: I've written unique meta titles and descriptions for each page, but I'm unsure if they're as effective as they could be. What are some tips for crafting compelling meta tags that improve click-through rates? Internal Linking: I've set up a basic internal linking structure. How can I enhance this to better distribute link equity and improve user navigation? Page Load Speed: While my site's load speed is decent, I'm aware that even minor improvements can have a significant impact on SEO. Are there any specific optimizations or tools you recommend for speeding up my website? Technical SEO: I've covered the basics like XML sitemaps and robots.txt files. Are there any advanced technical SEO practices that I should be aware of? Here is the link to my website for your reference: https://www.acssllc.ae/ Thank you in advance for your help! Best regards,
    Israr Khan

    | Htdbf
    0
  • sarahwalsh


    onpage

    This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?

    | sarahwalsh
    1
  • JulieALS


    seo page treatment

    I would like to hire an SEO contractor to assist with some technical/SEO issues on our site (Schema, etc). Can anyone make a recommendation? I am looking to work with a small company. Thank you in advance for any referrals!

    | JulieALS
    1
  • mrezair

    Unsolved

    moz da moz api wordpress plugin

    Hi Guys,
    I'm looking for Moz SEO Front-end Wordpress Plugin To Audit My Visitors Website And Show Results in my site. Like This plugin for Moz DA Checker: https://www.724ws.net/domain-authority-checker/ It's not important to be a free plugin or Premium one. I need to increase leads and traffic by it. Any suggestion will be appreciated.

    | mrezair
    0
  • moz12pro


    Hey guys i need know whether targeting homepage for local SEO is good or creating separate page for locatin

    | moz12pro
    0
  • CraigAddyman


    Whats the deal with the date at the start of the meta descriptions? I have not really looked into this but I'm guessing its a blog thing? Take this search http://www.google.co.uk/search?aq=f&sourceid=chrome&ie=UTF-8&q=6packproject#hl=en&xhr=t&q=interview+with+paul+knight&cp=26&pf=p&sclient=psy&aq=f&aqi=&aql=&oq=interview+with+paul+knight&pbx=1&fp=835cd241c8d51fff The beautifully crafted meta description is now being cut short even though its within the character limit and is now only showing 36 characters! Is there a way to remove this? Thanks in advance

    | CraigAddyman
    0
  • laurentjb


    redirect redirect chain

    How do I carry out a redirect? Is there a code I need to use? Thank you in advance.

    | laurentjb
    0
  • Viktoriia1805


    indexing googlesearchconsole onpage

    Hello, Smart People!
    We need help solving the problem with Google indexing.
    All pages of our website are crawled and indexed. All pages, including those mentioned, meet Google requirements and can be indexed. However, only this page is still not indexed.
    Robots.txt is not blocking it.
    We do not have a tag "nofollow"
    We have it in the sitemap file.
    We have internal links for this page from indexed pages.
    We requested indexing many times, and it is still grey.
    The page was established one year ago.
    We are open to any suggestions or guidance you may have. What else can we do to expedite the indexing process?

    | Viktoriia1805
    1
  • laurentjb


    redirect redirects

    We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this? I'm I right in thinking I have 2 options? Either add new content or redirect the page? Thanks in advance 🙂

    | laurentjb
    1
  • Cricket93


    keyword ranking search intent

    I've recently implemented the page optimization recommendations provided by Moz Pro to help our site rank for specific keywords on certain pages. It’s been about two weeks since we've added these URLs/keyword parings. The optimization scores for the targeted keywords and URLs are looking strong. Also, we've crafted these pages with keyword optimisation in mind. However, we have a couple of questions as we move forward: Ranking Expectations: Since our optimization scores are good, when might we start seeing improvements in our keyword rankings? We know that SEO results can take time, but we would appreciate any insights on a typical timeline based on your experiences. Optimization and Search Intent: While the tool’s optimization suggestions have been helpful in regards to giving us a score for a specific keyword, we’re curious about how this factors into search intent. How does this tool take into account variations in search intent, especially if users search using slight variations of the keywords we’re targeting? Thank you so much for your insight!

    | Cricket93
    0
  • Colin12


    h1 headings on page seo

    Hi,
    I have an enquiry in relation to missing H1 headings. I am getting a number of these errors reported for collection pages where I am using a full width banner image at the top of the page with no visible description underneath. In these circumstances is it advisable to somehow include a H1 heading or can I ignore it? https://osullivanspharmacy.ie/collections/deep-heat

    | Colin12
    0
  • DVLighting


    We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be.  The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?

    | DVLighting
    0
  • RaoulWB


    Hi all, I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?

    | RaoulWB
    0
  • harry550


    Any google updates or, can anyone tell me what google running, web ranking down, majority keywords showing on 1st pages right now those are on 3rd page, so is there any specific reason, or any solutions plz.. this s my website www.iqlance.com can anyone help me to audit and what was the issues facing exactly..

    | harry550
    1
  • NewVape


    Working on optimizing my e-commerce website. We have managed to obtain very good ranking on most keywords that we use directing to different products. However, there is one that ranks very low, and Moz alerts that keyword stuffing might be one of the reasons. While I have edited the content to include less of the same keyword on that particular page, the links to different products that contain the same keyword from the same page (accessories and related products) I believe are increasing my count and it seems to be working against me. \ Should I start eliminating some of these links so as to eventually obtain a better ranking? any help would be greatly appreciated.

    | NewVape
    0
  • Donsimong


    Whats peoples opinions about putting Call To Cations CTAs in Meta Descriptions, and does this ever occur a Google penalty, as it can sometimes look a bit clickbait. For example I am looking at a site which currently has this meta description Meta Description: For more information on our sustainable, natural office furniture, click here to get in contact. Is this kind of description ranking unfriendly, Ive seen them used a lot but IM not a big fan of this myself. Any thoughts?

    | Donsimong
    1
  • henrichjrr420


    homepage homepage seo strategy homepage keyword mapping

    The USA Glitz I search the exact title & keyword but still its not showing though there is no related websites in this term. What can i do ? What kind of strategy needs to follow ? Kindly help me out . Thanks 😢

    | henrichjrr420
    1
  • Jamesmcd03


    If I were to spin up a new site what do people recommend as the best template, services, etc. Do you have an example of the perfect structure, I want to point my team to an example page and say - This is perfect, do this but for our product (structure, content amount, etc) Thank you,

    | Jamesmcd03
    0
  • AlexTL


    Hi everyone, I've been working hard on my on-page SEO lately so I can gain visibility for my website. The results have been great and I am now on top of the SERP for the services I propose. I think that my content is almost fully optimize and** I've respected all the best practices (both on-page and technical SEO)**. However, there is one problem I just can't deal with for I don't have the knowledge, hence this post. I'm pretty sure that this issue is quite common for SEO experts. Here the thing: I offer dental emergency services, which is my core business. I'm ranked 4th for that request in my area, which is good, but I'd like to rank 1st as** I have a better DA and content than the 3 websites outranking me**. Also, I'm the first result for any other related services such as "dental services" or "dentist". However, when it comes to the theme "dental emergency", I'm constantly outranked by the same 3 websites. I ran an audit on their website but **my content and technical SEO is way better **than theirs. I suppose that the only reason I'm behind them is because they used "dental emergency" in their **Brand name **and, therefore, in the Home page URL. Every time someone is looking up online for "dental emergency", these websites will be on top of the SERP as I think that Google is unable to know whether the users are specifically looking for their websites (aka Brand) or for "dental emergency" services. Here is an example of a competitor: https://www.urgencedentairedemontreal.com/ (urgence meaning emergency in French). His whole Brand name and URL have been built after the "dental emergency." service. On the contrary, **my Brand name does not mention "urgence". ** I see that as a trick that is confusing Google. The fact that my competitors named their Brand after a specific service I also offer is real pain for my SEO.  I also think it's really unfair as I've put a lot of effort in designing a nice website with great UX and content. This is the kind of practice that should be penalized in my opinion. Please, does anyone know any way to resolve this issue?

    | AlexTL
    0
  • TiagoPedreira


    schema schema.org

    What Schema would a Web design/development/SEO Ageny use, and what is the schema.org link? I cannot for the life of me figure it out. ProfessionalService has been deprecated.

    | TiagoPedreira
    0
  • jensatlieto


    review snippet serp

    Hi, In Moz it shows that we have a review snippet for a keyword/page, but it is not shown on google SERP. Can anyone explain why it isnt shown on Google search results, and what we should do in order to get it shown ?

    | jensatlieto
    0
  • zlbvasgabc


    seo on page optimization

    i use mid-quality pic and... but my site speed is low
    any suggestion?
    my site is:
    https://bandolini.ir/

    | zlbvasgabc
    0
  • Veptune


    slug product pages

    Hello all, I have an online store, let's say for example I sell forks of all kinds and colors. So naturally, I have 'product category' pages with titles and slugs like: Big forks
    Small forks
    Plastic forks
    Red fork
    etc.. And plenty of product pages with slugs and H1 like: Small red fork
    Large plastic fork
    18th-century fork
    etc... Some category pages are well-ranked, others are not, the same goes for product pages. The problem is that for the main keyword, 'fork' (exact query in the search console), my site is completely absent. Google should logically have referenced my homepage (which has links to all categories) for this main keyword. I have also optimized the page for it, without overdoing it. I wonder if it's not because I have a lot of pages with 'fork' in the slug, and perhaps Google thinks it's too much (even though it's logical for this word to be present in all product pages because it's an essential word to describe the product). I wonder if I should not modify half of my product pages to remove the word 'fork' from the slug...(only from the slug, without touching the H1 because removing the word 'fork' would remove its meaning). Do you have any experiences with this kind of issue? I wouldn't ask the question if my homepage was behind the competition, but it's completely absent. Thanks

    | Veptune
    0
  • MirzaeeMustafa


    Does really a SSL certificate affect on SEO? How? Why? According to my hosting provider (ganje.host), "https" improves SEO! As I know, It decreases speed. So how does it improve SEO when my speed is slower than before?

    | MirzaeeMustafa
    0
  • Veptune

    This question is deleted!

    | Veptune
    0
  • tohidpolymer


    Hi I write a json+ld script for star snippet in my website but not work in my first page. you can see it in this URL https://www.alibaba.ir when I googled my keyword "بلیط هواپیما" my competitor show with star snippet in SERP but my site doesn't show.

    | tohidpolymer
    4
  • jasparcj


    seo page rank google seo tactic search visibility

    I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking. Is this true? And if it is, how do I improve it, do I need an agency?

    | jasparcj
    0
  • velomate

    Unsolved

    seo search visibility audit

    I have lost search SEO ranking for 4-6 core keywords while removing www from domain switch.
    Referring domain: https://cashforscrapcarsydney.com.au/ Earlier the domain was in the format: https://www.cashforscrapcarsydney.com.au/ But when I checked the search result, search engines had not yet crawled to the new format. Let me know if the server change or any algorithm hit might cause it. Also please share the feedback on - does removing www from the domain losses keyword ranking. Helpful replies are needed.

    | velomate
    0
  • shinawebnavid


    Hi, I am trying to track a page optimization feature for one of my project, https://shinaweb.com but i keep getting this below error: "PAGE OPTIMIZATION ERROR
    There was a problem loading this page. Please make sure the page is loading properly and that our user-agent, rogerbot, is not blocked from accessing this page." I checked robots.txt file, it all looks fine. Not sure what is the problem? Is it a problem with Moz or the website?

    | shinawebnavid
    0
  • Asmi-Ta


    icons alt images alt attributes

    How effective is to add alt tags to icons?

    | Asmi-Ta
    0
  • JohnHuynh


    Hello, My website is http://www.vietnamvisacorp.com is using the href links without meta tag rel="dofollow" such as I am using . Should I put ref="dofollow" in this:  Thank you!

    | JohnHuynh
    0
  • TheresaWoods


    I am about to start my website http://i-love-skiing.com/. I would like to know what OnPage ranking factors should I consider while launching or building my website. I want to rank higher on search results.

    | TheresaWoods
    0
  • Voopoo


    www to non www ssl

    Hello, when I try to access my website using www i would like it to redirect to non www but instead it shows a sal error message.

    | Voopoo
    2
  • jtiernanibm


    anchor tags ecommerce product listing page

    Hi Say I am on a Product Listing page on ecommerce website and I have product tiles which contain images and name/price underneath them. Is it better to wrap the whole product tile (image and name/price) in an anchor tag (linking to their product page) or to wrap the image and the name/price underneath in anchor tags separately (linking to the product page) ? thanks

    | jtiernanibm
    0
  • Gavo


    We have an issue with some clients on a Wordpress CMS where title tags implemented on a Yoast SEO plugin for the Homepage are not coming up as we'd implemented them. However, the source code shows we'd implemented them correctly according to what we'd wanted.**For example, this is the title tag we implemented in the CMS:Towing Services Alberta | Jack's TowingSource code shows:Towing Services Alberta | Jack's TowingHowever, SERP results shows:**Jack's Towing | Towing Services Alberta This is not an issue with the rest of the other pages and there isn't a global template for our client's sites. It's perplexing that it's only happening on the Homepage and this is across for 3 of our clients' sites.Even more perplexing, recently we've noticed that SERP is only showing the client's business name as the title tag and this is across for 2 out of the 3 clients we'd mentioned above. Nothing has changed in the back-end.Would appreciate some insight on this issue!

    | Gavo
    4
  • JamesDavison


    keywords page grader several search terms category page

    Hello, all fellow Mozzers,
    I have taken over a project and this account, so can't change the username according to MOZ.🙃 We run an eCommerce website, and to me, some of the content is conflicting as some pages have more information content than what I would put in a commerce page, but this is how the boss wants it to work, personally, I would separate the content out.
    The page I'm working on:
    https://www.longstonetyres.co.uk/tyres/205-70-14.html
    and this is an example of the rest of these types of pages, I will be tackling:
    https://www.longstonetyres.co.uk/tyres/125-15.html I was tasked to improve SEO ranking, when using the MOZ page grader I had a score of 24 out of 27 83% SEO score and 3-page problems. 7th position in Google for the search term 205/70 R14 As it is a generic product listing page, It was pointless to add to the URL and the Internal links I can't reduce as these are links to products, so I went to reduce the
    keyword stuffing and making the page content more natural, this improved the page to 25 out of 27, 87% SEO score and 2-page problems. Improvement to 3rd position in Google, but he wants to chase 1st place to be above his competitors, which is fair enough. It turns out that in the past, they have used this type of page to try and get a high ranking for several search terms, as it is a different variation on a tyre size terms are:
    205/70 R14, 205/70R14, 205/70 R 14
    205/70 X 14, 205/70X14, 205/70 X14
    and so on for all the different ways you can search for this tyre size. He is also convinced Google will see these as different search terms, and while I agree to an extent, this causes Keyword Stuffing on the page, which in turn was harming the rankings. Each product listed on the page already has its own title 205/70 R14, 205/70 HR14 and so on, so my question is. What is the best practice for writing content on these types of pages to gain high rankings for several Keywords, and what value does writing the same keyword with spaces and no spaces have? Any help or advice is welcome, so I have a better understanding of how to approach this for this page and the rest of the site. Cheers Mal

    | JamesDavison
    0
  • ahislop574


    Moz bar not working on our website about gym equipment names https://www.fitness-china.com/gym-equipment-names-pictures-prices How long fix it?

    | ahislop574
    0
  • NRSmart


    html header h1 h2 h3

    Is it ok to have no h2 tags? There are no "keywords" relevant to the product in these example h2 tags. Also, is it ok to not have a PRODUCT DESCRIPTION header, or is it better with that header? It's for a "product page". Examples: <h1>Used Bow Front Desk With Mahogany Laminate</h1> <h2 style="display:inline;">QTY:</h2> 3 - <h2 style="display:inline;">Manufacturer:</h2> Hon <h2>Product Description:</h2> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p> OR (no h2 tags or product description header at all) <h1>Used Bow Front Desk With Mahogany Laminate</h1> <p>QTY: 3 - Manufacturer: Hon</p> <p>This bow front desk is in excellent condition. It has a beautiful mahogany laminate.</p> I prefer the last one as it's much simpler, but I'm curious if search engines would prefer the existence of h2 tags in the first version. Thanks,
    Todd

    | NRSmart
    0
  • imjonny123


    I want to lean out my title tags and will most likely be doing an A/B test. They currently have the "Near Me" modifier in there, which I believe Google can distinguish local SEO without it. Thoughts?

    | imjonny123
    0
  • ghrisa65


    error page

    Hi, I am getting 403 forbidden crawl report on some of my pages. However the pages are loading fine. Also when asked my web developer told that some times reports show errors when there is nothing wrong. Also will the errors affect the SEO/Ranking etc.
    Some of the links:
    https://www.medistaff24.co.uk/contact-us/ https://www.medistaff24.co.uk/elderly-care-in-evesham-worcestershire/ https://www.medistaff24.co.uk/hourly-home-care-in-evesham/

    | ghrisa65
    0
  • leadforms


    We are moving about 5000 pages from root into different folders. We need to individually 301 each page because the are sitting at root level now: mysite.com/page.com We want to move them to: mysite.com/folder/page.html etc I dont think redirect match can works because of the different files names and folders they are being moved in to. Will 5000 entries in .htacess slow site loading? Any other suggestions how to handle?

    | leadforms
    0
  • TAT100


    canonical duplicate site structure url issue

    Dear all, We have two URLs: The main URL which is crawled both by GSC and where Moz assigns our keywords is: https://andipaeditions.com/banksy/ The second one is called a virtual url by our developpers: https://andipaeditions.com/banksy/signedandunsignedprintsforsale/ This is currently not indexed by Google. We have been linking to the second URL and I am unable to see if this is passing juice/anything on to the main one /banksy/ Is it a canonical? The /banksy/ is the one that is being picked up in serps/by Moz and worry that the two similar URLs are splitting the signal. Should I redirect from the second to the first? Thank you

    | TAT100
    0
  • danielecelsa


    Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele

    | danielecelsa
    0
  • MerlinLaw


    Our team's website is built in Word Press, but we use Hub Spot as our CRM. We are trying to determine if building landing pages in Hub Spot is going to hurt our SEO efforts and if it's better to build directly on Word Press.

    | MerlinLaw
    0
  • JCN-SBWD


    negative seo keywords inaccurate serp ranking ignored optimization

    I am experiencing an issue with negative keywords, but the “negative” keyword in question isn’t truly negative and is required within the content – the problem is that Google is ranking pages for inaccurate phrases that don’t exist on the page. To explain, this product page (as one of many examples) - https://www.scamblermusic.com/albums/royalty-free-rock-music/ - is optimised for “Royalty free rock music” and it gets a Moz grade of 100. “Royalty free” is the most accurate description of the music (I optimised for “royalty free” instead of “royalty-free” (including a hyphen) because of improved search volume), and there is just one reference to the term “copyrighted” towards the foot of the page – this term is relevant because I need to make the point that the music is licensed, not sold, and the licensee pays for the right to use the music but does not own it (as it remains copyrighted). It turns out however that I appear to need to treat “copyrighted” almost as a negative term because Google isn’t accurately ranking the content. Despite excellent optimisation for “Royalty free rock music” and only one single reference of “copyrighted” within the copy, I am seeing this page (and other album genres) wrongly rank for the following search terms: “free rock music”
    “Copyright free rock music"
    “Uncopyrighted rock music”
    “Non copyrighted rock music” I understand that pages might rank for “free rock music” because it is part of the “Royalty free rock music” optimisation, what I can’t get my head around is why the page (and similar product pages) are ranking for “Copyright free”, “Uncopyrighted music” and “Non copyrighted music”. “Uncopyrighted” and “Non copyrighted” don’t exist anywhere within the copy or source code – why would Google consider it helpful to rank a page for a search term that doesn’t exist as a complete phrase within the content? By the same logic the page should also wrongly rank for “Skylark rock music” or “Pretzel rock music” as the words “Skylark” and “Pretzel” also feature just once within the content and therefore should generate completely inaccurate results too. To me this demonstrates just how poor Google is when it comes to understanding relevant content and optimization - it's taking part of an optimized term and combining it with just one other single-use word and then inappropriately ranking the page for that completely made up phrase. It’s one thing to misinterpret one reference of the term “copyrighted” and something else entirely to rank a page for completely made up terms such as “Uncopyrighted” and “Non copyrighted”. It almost makes me think that I’ve got a better chance of accurately ranking content if I buy a goat, shove a cigar up its backside, and sacrifice it in the name of the great god Google! Any advice (about wrongly attributed negative keywords, not goat sacrifice ) would be most welcome.

    | JCN-SBWD
    0
  • JCN-SBWD


    seo tactics seo expert content optimization

    Quick question: does Google differentiate between terms that correctly include a hyphen (such as "royalty-free") and those that are incorrect ("royalty free")? I ask because the correct term "royalty-free"(with a hyphen) receives far less monthly traffic for the same term without the hyphen (according to Moz): Term | Estimated traffic
    "royalty free music" | 11.5-30.3K
    "royalty-free music" | 501-850 If Moz views the terms separately then I'd guess that Google does too, in which case the best thing to do for SEO (and increased site traffic) would be to wrongly use "royalty free" without the hyphen. Is that correct?

    | JCN-SBWD
    0
  • hans-keeren


    redirecting domain 301 redirect seo tactic

    What is the safest way to redirect for best SEO benefits? Example: loodgieter-aanhuis.nl -> loodgieters-ambacht.nl Does someone have any technical information on how to (root) redirect for best SEO practices?

    | hans-keeren
    0
  • mattsson98

    Unsolved This question is deleted!

    | mattsson98
    0
  • Safxmed


    on page optimization filter by category

    Hello Everyone! I know that a single product should not have filter by color option since it will create duplicate content, and you have to use canonical tags to solve it. BUT how about sorting through products via category/brands?
    Filter by category changes the URL of the General shop page (ex: hello.com/Shop/Category1022039 ). This page only displays the products within, no content/ descriptions etc unlike the original category page (ORIGINAL CATEGORY PAGE) Each of these category/brand already have their own individual pages (ex: hello.com/Shop/A). This is the page that will be optimized for content, FAQ, and ranking etc. Unlike in the url created when filtering through the categories. So technically I would have 2 URL for each Brand/Category. Would they compete with each other? What would you guys suggest. Please advise me on this. Thank You

    | Safxmed
    0

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