Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. How long does a new domain need to get a specific level of trust?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How long does a new domain need to get a specific level of trust?

    Intermediate & Advanced SEO
    3
    5
    1105
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • wellbo
      wellbo last edited by

      We are a small start-up in germany in the Sports and health sector. We currently are building a network of people in that sector and give each person a seperate wordpress blog. The idea is to create a big network of experts.

      My question is: How long is the period for google to trust a completely new URL?

      We set up each project and create content on the page. Each week the owner of the site puts up an expert article that contain keywords. And we set certain links from other blogs, etc.

      Also, do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?

      1 Reply Last reply Reply Quote 0
      • JamesNorquay
        JamesNorquay last edited by

        I would not give the experts a blog on the wordpress sub domain be sure that when they blog it is on a sub folder for your website so when links are built they benefit your site directly and not wordpress.

        1 Reply Last reply Reply Quote 1
        • RyanKent
          RyanKent @wellbo last edited by

          I would suggest you take a look at this page on MozTrust. As the name indicates,  MozTrust is an tool which measures trust factors for a website.

          MozTrust and PR are similar metrics. They are both attempts to determine a site's importance and credibility. The largest factor is your site's ability to earn credible external links from other credible sites.

          Example 1- you create a natural viagra-like sex supplement using common ingredients from other similar pills. You set up an e-commerce site and sell your product. It will likely take you a long time (i.e. years) to build up trust unless you pour an enormous amount of resources (i.e. money) into the site.

          Example 2 - you create a natural viagra-like sex supplement based on credible research from UC Berkeley or another credible institution. You perform authentic studies by doctors and the results are published in the New England Journal of Medicine and other credible medical journals. The doctors and researchers involved in the study all post numerous articles on your site, and respond to questions.

          As a result of the above activities, the New York Times, CNN and other credible news sources cover the story and link to your site. Additionally the doctors involved with the study are asked to be interviewed on Oprah and other television shows. All the media hype turns into hundreds of links from highly credibly sites and a lot of social media buzz.

          The second example can help a brand new site very quickly earn a lot of trust. Then the product begins selling, authentic testimonials are received, further research is performed, more doctors and patients begin working with the product, leading to even more credibility and trust.

          1 Reply Last reply Reply Quote 1
          • wellbo
            wellbo @RyanKent last edited by

            Thanks for you quick answer Ryan,

            what I mean with trust is that at a certain point google starts to trust a website based on the content it has. Google pays more attention to that website and links count more from it. It gets a kind of jump in importance.

            At least, that is what I have noticed. Do you know if there are key factors that trigger this or if there is a certain time period which google needs?

            RyanKent 1 Reply Last reply Reply Quote 0
            • RyanKent
              RyanKent last edited by

              How long is the period for google to trust a completely new URL?

              Trust is earned over time with links. Some sites will gain it very quickly, while others will never achieve high levels of trust.

              The first question is, how exactly do you define "trust"? You could use PR to measure trust, but everything is relative. If you only consider a PR 10 site as trustworthy, it is 99.99% likely that your site will never be trustworthy. As of Aug 4th, 2011 there are only 14 PR 10 websites (pages) worldwide, yet there are tens of millions of websites.

              Even if you establish a certain level as trustworthy, such as PR 7, the next issue is measuring PR. Google only releases PR toolbar updates 3-4 times each year, but the figures are updated daily internally.

              If you decided PR 7 was your goal (as an example) then it is possible to achieve a PR 7 site quickly if you could pump enough resources (i.e. money) into the site. If you created a well-designed, quality site which offered a product, service or information that was credible enough to cause enough interest, then it can certainly be done.

              do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?

              I would prefer 1 quality link in content from a trusted blog or other quality source then 100 "backlinks from anywhere".

              wellbo 1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • lcourse

                How long after https migration that google shows in search console new sitemap being indexed?

                We migrated 4 days ago to https and followed best practices..
                In search console now still 80% of our sitemaps appear as "pending" and among those sitemaps that were processed only less than 1% of submitted pages appear as indexed? Is this normal ?
                How long does it take for google to index pages from sitemap? 
                Before https migration nearly all our pages were indexed and I see in the crawler stats that google has crawled a number of pages each day after migration that corresponds to number of submitted pages in sitemap. Sitemap and crawler stats show no errors.

                Intermediate & Advanced SEO | | lcourse
                0
              • Agguk

                Backlinks from old domain

                Hi, We have gone through a change of company brand name including a new domain name.
                We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results. My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references. Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ? ...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary? I should mention that the old brand name actually includes our most important keyword but the new brand name does not. Thanks!

                Intermediate & Advanced SEO | | Agguk
                0
              • imran2078

                Should I redirect my Google Update Effected Domain to brand new Domain?

                Hey Moz experts, I had a domain which was really doing better but after the Humming Bird update my traffic was decreased up to 90%. There are plenty of posts on my existing blog, Now what should I do? I mean should I redirect it to a brand new domain or Copy all the posts to a brand new domain and delete my existing domain? Note that the Old domain has PR1, DA 19 and PA 30.

                Intermediate & Advanced SEO | | imran2078
                0
              • Locals

                Primary Domain or Redirect?

                We are starting a new travel guide for a resort town. I have bought an expired domain with decent related links and PR (which seems to have survived the transfer (4 months ago). Beofre we launch the new site I am trying to decide if we should use this expired domain as the primary URL for the new site or just do a permanent redirect and buy a new domain that better matches the theme of the site. I am obviously concerned with starting from scatch with a new domain. I am confident we can build some good rellevant links in a short time but this space is very competetive. Any input would be greatly appreciated.

                Intermediate & Advanced SEO | | Locals
                0
              • djlaidler

                How do I list the subdomains of a domain?

                Hi Mozers, I am trying to find what subdomains are currently active on a particular domain. Is there a way to get a list of this information? The only way I could think of doing it is to run a google search on; site:example.com -site:www.example.com The only issues with this approach is that a majority of the indexed pages exist on the non-www domain and I still have thousands of pages in the results (mainly from the non-www). Is there another way to do it in Google? OR is there a server admin online tool that will tell me this information? Cheers, Dan

                Intermediate & Advanced SEO | | djlaidler
                0
              • peterwhitewebdesign

                New Site: Use Aged Domain Name or Buy New Domain Name?

                Hi,
                I have the opportunity to build a new website and use a domain name that is older than 5 years or buy a new domain name. The aged domain name is a .net and includes a keyword.
                The new domain would include the same keyword as well as the U.S. state abbreviation. Which one would you use and why? Thanks for your help!

                Intermediate & Advanced SEO | | peterwhitewebdesign
                0
              • RikkiD22

                Exact match domain names

                Hello, Someone approached a client of mine to sell a exact match domain name for a very competitive and high converting keyword. Would this be of any use and what are the best tactics to employ if it is purchased? I was of the opinion that the 'power' of exact match domain names are dying fast but would be interested to hear what people with experience in this think and what they have done with them (i.e. set-up a website on that domain or re-directed it)? Thanks, Rikki

                Intermediate & Advanced SEO | | RikkiD22
                0
              • hellemans

                Buying a banned domain

                Hello all, I've found a exact match keyword domain that I'm able to buy. Problem is that I'm under the impression it might have been banned by google, currently it is only showing adsense without content. The site can't be found using the cache: or site: parameters in Google and the PR is 0. What are your experiences on buying a banned domain and how can I double check if the domain is banned? This blogpost suggests I should not buy it, any other opinions? Thanks. Hellemans

                Intermediate & Advanced SEO | | hellemans
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.