How long does a new domain need to get a specific level of trust?

[wellbo]

We are a small start-up in germany in the Sports and health sector. We currently are building a network of people in that sector and give each person a seperate wordpress blog. The idea is to create a big network of experts.

My question is: How long is the period for google to trust a completely new URL?

We set up each project and create content on the page. Each week the owner of the site puts up an expert article that contain keywords. And we set certain links from other blogs, etc.

Also, do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?

[JamesNorquay]

I would not give the experts a blog on the wordpress sub domain be sure that when they blog it is on a sub folder for your website so when links are built they benefit your site directly and not wordpress.

[RyanKent]

I would suggest you take a look at this page on MozTrust. As the name indicates,  MozTrust is an tool which measures trust factors for a website.

MozTrust and PR are similar metrics. They are both attempts to determine a site's importance and credibility. The largest factor is your site's ability to earn credible external links from other credible sites.

Example 1- you create a natural viagra-like sex supplement using common ingredients from other similar pills. You set up an e-commerce site and sell your product. It will likely take you a long time (i.e. years) to build up trust unless you pour an enormous amount of resources (i.e. money) into the site.

Example 2 - you create a natural viagra-like sex supplement based on credible research from UC Berkeley or another credible institution. You perform authentic studies by doctors and the results are published in the New England Journal of Medicine and other credible medical journals. The doctors and researchers involved in the study all post numerous articles on your site, and respond to questions.

As a result of the above activities, the New York Times, CNN and other credible news sources cover the story and link to your site. Additionally the doctors involved with the study are asked to be interviewed on Oprah and other television shows. All the media hype turns into hundreds of links from highly credibly sites and a lot of social media buzz.

The second example can help a brand new site very quickly earn a lot of trust. Then the product begins selling, authentic testimonials are received, further research is performed, more doctors and patients begin working with the product, leading to even more credibility and trust.

[wellbo]

Thanks for you quick answer Ryan,

what I mean with trust is that at a certain point google starts to trust a website based on the content it has. Google pays more attention to that website and links count more from it. It gets a kind of jump in importance.

At least, that is what I have noticed. Do you know if there are key factors that trigger this or if there is a certain time period which google needs?

[RyanKent]

How long is the period for google to trust a completely new URL?

Trust is earned over time with links. Some sites will gain it very quickly, while others will never achieve high levels of trust.

The first question is, how exactly do you define "trust"? You could use PR to measure trust, but everything is relative. If you only consider a PR 10 site as trustworthy, it is 99.99% likely that your site will never be trustworthy. As of Aug 4th, 2011 there are only 14 PR 10 websites (pages) worldwide, yet there are tens of millions of websites.

Even if you establish a certain level as trustworthy, such as PR 7, the next issue is measuring PR. Google only releases PR toolbar updates 3-4 times each year, but the figures are updated daily internally.

If you decided PR 7 was your goal (as an example) then it is possible to achieve a PR 7 site quickly if you could pump enough resources (i.e. money) into the site. If you created a well-designed, quality site which offered a product, service or information that was credible enough to cause enough interest, then it can certainly be done.

do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?

I would prefer 1 quality link in content from a trusted blog or other quality source then 100 "backlinks from anywhere".