Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Colors in keyword Difficulty Report
-
Hi Everyone
Two quick questions today
1. How can I find out hat the different colors within the keyword Difficulty Report represent and how can I see examples of how this information can help us with our data analysis?
2. The second question I have is regarding the Term Extractor. Seems when I ran a domain it provided the wrong data. For example, it stated that a certain keyword exists certain number of times within the description and title of the page but when I looked at the source this was not the case so it made studying the competition harder.
Any suggestions or has anyone else noticed this?Thanks in advance for all your help.
-
1. The different colors provide simple visual aids to help you identify metric strength. For example, the colors are divided into the types of data they represent.
- URL Metrics - Green
- On-Page Optimization - Blue
- Domain Name-KW Match - Yellow
- URL Anchor Text Metrics - Purple
- Domain Wide Link Metrics - Red
- Social Signals - Green (again)
Within each metric, darker colors indicate which URL has achieved the highest level within each category - the "winner" of the metric, so to speak.
The best way to use this tool is using it to see how the top positions are winning, and compare yourself to them. Perhaps you are winning on social signals, but need better on-page optimization. There's no right answer, but the tool provides a wealth of information to see how you compare to the competition, how they are succeeding, and what you can do to improve.
2. The Term Extractor, unfortunately, can be a little temperamental. This is a known issue and our engineers have plans to improve this feature down the line. This is a really helpful tool when fully functional, and it still provides pretty good results for most users.
Hope this helps! Best of luck with your SEO.
-
Hi,
In regards to the keyword difficulty report. The colors are green and red. Green represent the page level metrics with the darker the color the higher the authority. The red represent the domain level metrics with deeper color representing higher authority.
In terms of questions 2. I would have to try it out again as I haven't used the Term extractor in a bit. If you send me a note or message with domain I might be able to help you out.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Do Different Tools Report 404s Differently?
Hi Mozers, How come Moz reports just six 404 errors, whereas Google Search Console reports 250 and Screaming Frog only reports a dozen? It seems to me that these results are all over the place. Shouldn't these reports be more consistent? I do understand that Search Console includes historical data and that URLs or issues need to be "marked as fixed" in order for them to go away, however, even if I do this, Google ends up reporting far more errors than anything else. Do 404s reported by Moz and Screaming Frog NOT include external links? It seems to me that this could be partially responsible for the issue. Also, is there a way to efficiently track the source of the 404s besides clicking on "Linked From" within Search Console 250 times? I was looking for something like this is Moz or SF but no luck. Any help is appreciated. Thanksabunch!
Moz Pro | | EricFish0 -
Comparing New vs. Old Keyword Difficulty Scores
We've had a few questions regarding the new Keyword Difficulty score used in Keyword Explorer, and how it compares to the old score in our stand-alone Keyword Difficulty tool. Specifically, people want to know why some scores are much lower using the new tool. There a general discussion of the math behind the tool in this post: Keyword Research in 2016: Going Beyond Guesswork One of the problems we had with the original Keyword Difficulty score is that, because it's based on our Page Authority (PA) score and PA tends toward the middle of the 0-100 range, Difficulty got a bit bunched up. A Difficulty score in the low-to-mid 20s (via the old tool) is actually very low. So, we set out to re-scale the new tool to broaden that score and use more of the 0-100 range. We hoped this would allow more granularity and better comparisons. While the logic is sound, we're concerned that we may have been too aggressive in this re-scaling, given recent feedback. So, we're going to be analyzing a large set of keywords (anonymously, of course) that people have run through the tool to see if too many Difficulty scores seem too low. If they do, we'll make some adjustments to the math. In the meantime, please be aware that low scores may appear lower in the new tool and very high scores may appear higher. We wanted to address some of the limitations in V1 and feedback over the years, and so the old and new scores really can't be compared directly in a meaningful way. We're sorry for any confusion that has caused, and we will re-evaluate if necessary.
Moz Pro | | Dr-Pete3 -
What impact has external links reported as http503
Hello I have 72 external broken links who are reported with a http 503 status. When I ask the owner of that site, he confirmed he has removed it from GA by using this status. My question is. Does this have an impact for the quality of my site? The site is available, there is no delay when you open the link. Thank you for your support. br
Moz Pro | | kjerstibakke
Kjersti Bakke0 -
MoZ vs SEMRush - Keyword Difficulty and Keyword With Low Competition.
Hi, My question is very focussed regarding these 2 tools. Is it correct to understand that MoZ tells keyword difficulty and not which keyword is easy to compete. And SEMRush tells which keyword is easy to compete but does not tell which keywords are difficult to compete? I mean one (Moz) misses the one part and the other (SEMRush) misses the other part. Hope some will enlighten me to the point. Best
Moz Pro | | Sequelmed0 -
Keyword Research and Planning Flow
Hello, First post here. I am a IT infrastructure engineer that does application and deployment work mostly, but new to SEO. That being said, I am a firm believer in demming wheel and defined process/flow charts. I have a website up, built as best practice, its a Magento CE open source Ecommerce store. After some initial research, it seems I really need to define my keywords before I start branding my landing pages and such. So i am going to have to go back and implement the keywords and evaluate. But as I am reading it seems most SEO people try their keywords in google ad words first? Then implement? I am hoping to find some flow or process sheets on how successful Keyword research is done via step by step process and evaluation. And explanations of each. How many keywords to start with per landing page, how many to try and get in the H1 headers, paragraphs, URL. How long to leave keywords in to test? Also, I am a start up company that is competing with the big boys in my market space. I know I cant compete for the big keywords in my market? What is my best strategy for getting any kind of ranking as a small business in a global market? SEO is a mysterious, intriguing thing to me! Very much reminding me of one of my favorite whimsical quotes I will leave you will now, and thanks for reading. -Alex "Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple." - Willy Wonka
Moz Pro | | iamgreenminded0 -
Why are my keyword rankings dramatically changing week to week?
I have a site (actual several) that has been up for many years now. Content is changed monthly - regularly. It would always rank in the top 5 positions for 5 or 6 keywords. Now all of a sudden (without any dramatic changes to the website) my ranking results from my weekly Moz reports are dramatically different from week to week - every week. One Keyword will be #1, then the next week it will drop 49 positions, the 3rd week it might be #5, then Not in the Top 50, then #1 again, and so and so on. This happens to all my keywords on my site. I was waiting for Google to finish it's changes to it's algorithms but it's now been long enough and I can't get a handle on what's happening, why it's happening, and what to do about it, and what direction to take with my SEO. My Traffic has actually improved over last year by approx. 25%, but I have also started a PPC campaign for this client. Any suggestions would be great.
Moz Pro | | SummitCom0 -
Checking multiple keywords in Rank tracking
Besides the rankings in the campaigns i want to check 100+ keywords at once in rank tracking. Is this possible and if not why? It says i can check 400 keywords a day but manually entering them is time consuming and that's exactly why i use SEOMOZ, to save time.
Moz Pro | | FindFactory1 -
What kind of keyword difficulty should I be aiming for when launching an new site?
I know that words in their 20's or 30's would be ideal, but it's proving hard for me to find relevant keywords with such scores (just a couple with scores in the 30's). Is going for words between 40-50 a waste of time? Thanks.
Moz Pro | | ZakGottlieb711