Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Need help with fluctuating ranking for a specific keyword
-
my website www.totalmanagement.com fluctuates for the search term: web based property management software
I have been using SEO Moz for a few months now and have managed to get to the top 5 and jump around between 3 and 5.
Does anyone have any suggestions to assist me?
Long term goal is also to really target: Property Management Software
But I am still very new at this.
Thanks in advance for the help!
-
Jonathan-
I can appreciate you frustration - what point2propertymanager.com has is better (much better) overall domain authority and trust than your site - this outweighs your better on page SEO. Although your competitor's page links are internal, those links are passing strong link juice from the root domain. Examining their IBLs in Open Site Explorer shows domains with DA of 100 (e.g. adobe.com - and while those 100 DA links are nofollows, they still send a strong domain trust signal) - your site doesn't have a data available in OSE, but it would undoubtedly show your IBLs to both fewer and weaker.
In short, if you want better SERPs, you'll need to get quality IBLs through serious, systematic link building.
Chas
-
Can someone maybe help explain to me how this page:
http://www.point2propertymanager.com/property_management_software.html
is out ranking me for the term "web based property management software"
I ran a check on it with SEOMoz tools and the page grade is an F for the term and my homepage has a higher page rank and more linking root domains.
I am so confused I could scream!!!
-
Jonathan-
Your follow up reaffirms my suggestions where you need to take this to move up on your competitors. Link building is a difficult and multifaceted task, requiring dedications, perseverance (lots), research and some charm (and persuasion). There have been numerous blog posts on SEOmoz (and elsewhere) regarding link building techniques; read them all - if your budget can handle it, there are some very savvy (and white hat) link builders out there that can help you but their services are not inexpensive.
Other methods include getting your users raving about how great your software is - offer free trials, killer customer service, urge your users to blog about you, get reviews, post those reviews on your site in a Google acceptable micro format.
best of luck along with your hard work
-
Yes the competitors have been in business for years and we have not been. Server speed has been poor lately and I have complained to Hostgator.
I have been trying to get other sites to link to us but I am just at a loss as to how to get the volume I would need to even come close what the competitors have.
-
Hi Jonathan,
Welcome to the gray SEO world, full of "ifs" and google actualization. Is very hard to tell what happened, there is a lot of factors.
Google is change the algoritms again, and some points as load speed and text in the beginning of the website are becoming important.
And there is also the action from the concorrent websites. They got more links? they changed the website?
One tip I can give to you is stay connected at SEOMOZ blog to see the last changes at google and get a change to be ahead of the other websites.
-
Jonathan -
Always a difficult task chasing (and obsessing over) a high a SERP. My search for your KW in Google found you at position 8. Perhaps your results are skewed by your search history and/or being logged into a Google account, which can personalize search results that give a higher weight to frequented searches and results (your own site).
Looking at you your competitors link profiles show much stronger domain authority and vastly greater number of links. You have only 1 externally followed link.Your on page SEO is better than some of them, but the strength of their link profiles trumps that.
Also check you loads times - I noticed your site was slow to come up, and I checked it in Google Page Speed where it time out, although a refresh did bring up an acceptable 83., so perhaps there is a third party item loading that is hanging up.
All things being equal, Google will put the most (or best) linked to site ahead. Quality links from trusted domains are the best way to insure a stronger, more consistent ranking.
Chas
-
Have you done a press release for that term and the site? Typically, those will get some high quality authority links pointed to your site and should solidify your rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Incorporate Awkward Keyword Phrases
Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.
On-Page Optimization | | LPantell0 -
Shifting target keyword to a new page, how do we rank the internal page?
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
On-Page Optimization | | GOMO-Gabriel0 -
Keyword Stuffing
Working on optimizing my e-commerce website. We have managed to obtain very good ranking on most keywords that we use directing to different products. However, there is one that ranks very low, and Moz alerts that keyword stuffing might be one of the reasons. While I have edited the content to include less of the same keyword on that particular page, the links to different products that contain the same keyword from the same page (accessories and related products) I believe are increasing my count and it seems to be working against me. \ Should I start eliminating some of these links so as to eventually obtain a better ranking? any help would be greatly appreciated.
On-Page Optimization | | NewVape0 -
Using Bold text for keywords
Hello I am updating an old e-commerce website of mine and many keywords are in bold - shall I remove the bold tag or keep them there? This is for SEO.
On-Page Optimization | | xdunningx0 -
How many keywords should I optimize a page for?
Hi, There is a lot of debate going on on whether to use a single keyword per page or multiple keywords per page. What I know for sure is that it is not advisable to repeat the same exact keyword in different pages. I need to optimize product pages, categories and pages for an online store and still do not know if it is better to: 1-work with one main keyword per page plus latent semantic keywords, 2-to optimize a page for multiple different keywords (2 to 4 keywords) which are strongly related to the main topic or to the product sold in a particular product page 3- use single keyword for each page (and no more than one keyword per page). Some seo gurus argue this is the best way to get higher ranking for that particular page in the serps. My personal opinion would be 1 or 2, but I would like to hear what you suggest and think about it. Any suggestion or opinion is welcome and appreciated. Thanks in advance
On-Page Optimization | | cinzia090 -
Does RSS Feed help to rank better in Google?
Hello, I heard RSS Feed helps in ranking. However, I am not sure if I should enable RSS Feed or not. Whenever I publish an article on my site , I see that many other websites have leeched my Feed and get's the same article I written published with a nofollow backlink to my website article. The worst part is that my article doesn't appear in Google search, but the website which copied my article gets ranked in Google. Although the article gets index on google (checked by using site:website.com). Although some articles show up after 24 hours by ranking higher from the sites which copied my article. Any idea what should I do? Thank you
On-Page Optimization | | hakhan2010 -
Using keywords in my URL: Doing a redirect to /keyword
My website in "On Page Grade" received an A.Anyway, I only have 1 thing to optimize:_"Use Keywords in your URL__Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links."_My website is ranking in top10 for a super high competitive keyword and all my others competitors have the keyword on their domain, but not for my URL.Since I can't change my domain for fixing this suggestion, I would like to know what do you think about doing a 301 redirect from / to mydomainname.com/keyword/So the index of my website would be the /keyword.I don't know if this can make a damage to my SERP for the big change ir it would be a great choice.
On-Page Optimization | | estebanseo0 -
Important keywords in product names
Hi! among other we sell motorcycle clothing, which you can buy as a set (both jacket and pants) or single piece. Currently we name the products with the labeling in the beginning, e.g: Motorcycle pants R2000, Motorcycle jacket R2000, Motorcycle kit R2000 Motorcycle pants R4000, Motorcycle jacket R4000, Motorcycle kit R4000 This is causing keyword stuffing and cannibalization in the category pages as all the product names include important keywords. On the other hand it would be beneficial to keep the labeling in the name for search queries for the exact product. What be your recommendations? I tend to take the labeling away.
On-Page Optimization | | RomiSverige0