Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Need help with fluctuating ranking for a specific keyword
-
my website www.totalmanagement.com fluctuates for the search term: web based property management software
I have been using SEO Moz for a few months now and have managed to get to the top 5 and jump around between 3 and 5.
Does anyone have any suggestions to assist me?
Long term goal is also to really target: Property Management Software
But I am still very new at this.
Thanks in advance for the help!
-
Jonathan-
I can appreciate you frustration - what point2propertymanager.com has is better (much better) overall domain authority and trust than your site - this outweighs your better on page SEO. Although your competitor's page links are internal, those links are passing strong link juice from the root domain. Examining their IBLs in Open Site Explorer shows domains with DA of 100 (e.g. adobe.com - and while those 100 DA links are nofollows, they still send a strong domain trust signal) - your site doesn't have a data available in OSE, but it would undoubtedly show your IBLs to both fewer and weaker.
In short, if you want better SERPs, you'll need to get quality IBLs through serious, systematic link building.
Chas
-
Can someone maybe help explain to me how this page:
http://www.point2propertymanager.com/property_management_software.html
is out ranking me for the term "web based property management software"
I ran a check on it with SEOMoz tools and the page grade is an F for the term and my homepage has a higher page rank and more linking root domains.
I am so confused I could scream!!!
-
Jonathan-
Your follow up reaffirms my suggestions where you need to take this to move up on your competitors. Link building is a difficult and multifaceted task, requiring dedications, perseverance (lots), research and some charm (and persuasion). There have been numerous blog posts on SEOmoz (and elsewhere) regarding link building techniques; read them all - if your budget can handle it, there are some very savvy (and white hat) link builders out there that can help you but their services are not inexpensive.
Other methods include getting your users raving about how great your software is - offer free trials, killer customer service, urge your users to blog about you, get reviews, post those reviews on your site in a Google acceptable micro format.
best of luck along with your hard work
-
Yes the competitors have been in business for years and we have not been. Server speed has been poor lately and I have complained to Hostgator.
I have been trying to get other sites to link to us but I am just at a loss as to how to get the volume I would need to even come close what the competitors have.
-
Hi Jonathan,
Welcome to the gray SEO world, full of "ifs" and google actualization. Is very hard to tell what happened, there is a lot of factors.
Google is change the algoritms again, and some points as load speed and text in the beginning of the website are becoming important.
And there is also the action from the concorrent websites. They got more links? they changed the website?
One tip I can give to you is stay connected at SEOMOZ blog to see the last changes at google and get a change to be ahead of the other websites.
-
Jonathan -
Always a difficult task chasing (and obsessing over) a high a SERP. My search for your KW in Google found you at position 8. Perhaps your results are skewed by your search history and/or being logged into a Google account, which can personalize search results that give a higher weight to frequented searches and results (your own site).
Looking at you your competitors link profiles show much stronger domain authority and vastly greater number of links. You have only 1 externally followed link.Your on page SEO is better than some of them, but the strength of their link profiles trumps that.
Also check you loads times - I noticed your site was slow to come up, and I checked it in Google Page Speed where it time out, although a refresh did bring up an acceptable 83., so perhaps there is a third party item loading that is hanging up.
All things being equal, Google will put the most (or best) linked to site ahead. Quality links from trusted domains are the best way to insure a stronger, more consistent ranking.
Chas
-
Have you done a press release for that term and the site? Typically, those will get some high quality authority links pointed to your site and should solidify your rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Stuffing Question
Say your on a e-commerce category page "Shirts" every lower level category has "shirts" in it such as: T-shirt, long sleeve shirt, sweat shirt, v-neck shirt, and so on. Is this page going to be penalized in google for the keyword "shirts" just because it is in the title and on the page a thousand times because i'm targetting words like "long sleeve shirt? and if it is, will the "long sleeve shirt" keyword be negatively affected as well? Answer much appreciated,
On-Page Optimization | | Mike.Bean
Thanks in advance.0 -
Avoid Keyword Dilution
Hi
On-Page Optimization | | ulefos
I am struggling with keyword dilution, and I don't understand what I need to do to change.I have read it but don't get it. This is the explanation - You want to target each keyword with a single page on your site, so modify the anchor text of this link so it is not an exact match. The only thing that I see is the title and the anchor text the same and the image alt also the same is that what the problem is here is the page I am trying to sort out for the keyword kiln dried logs.
Thank you0 -
Keywords in Navigation
Hi, What is best practice for main navigation links with regards to use of keywords in them. For example is it best to using the phrase 'Pricing", "Website Pricing" or "Website Design Pricing" To me 'Pricing' is more appropriate because to the user they know they are on a website designer's site so what else would pricing be for right?! Furthermore you use less 'real estate' on the nav bar! There is on page text around the site which has links to "see our website design pricing" etc so I assume that is perhaps a more natural place to include that phrase? Look forward to your insights 🙂
On-Page Optimization | | NeilD0 -
New adsense account request rejected - need help
I'm moving my company to Australia, shutting down the US company. Google said I had to request a new Adsense account, so I did. They opened the account, I added the same ads, in the same places, and they have rejected my application. What do I do now? The other account has been open since 2004. They never said a word about this before. After two years of working on improvements, now I'm just about destroyed. I need some help, because I thought I knew what I was doing, but obviously not! As usual. their helpful response is no help at all. http://bit.ly/NPACk - there are no G ads on the front page http://bit.ly/V8ubB5 - this is a typical story http://bit.ly/UpTC2r - this is a typical press release As mentioned in our welcome email, we conduct a second review of your AdSense application once AdSense code is placed on your site(s). As a result of this review, we have disapproved your account for the following violation(s): Issues: - Site does not comply with Google policies --------------------- Further detail: Site does not comply with Google policies: We're unable to approve your AdSense application at this time for one of the reasons listed below or another reason listed in our program policies ([https://support.google.com/adsense/bin/topic.py?topic=1271507](https://support.google.com/adsense/bin/topic.py?topic=1271507)). We recommend that you review the information provided below and make the necessary changes to your site. 1\. You need to improve your site’s user experience To ensure a good experience for users and advertisers, publishers participating in the AdSense program are required to adhere to the Webmaster Quality guidelines ([http://www.google.com/support/webmasters/bin/answer.py?answer=35769](http://www.google.com/support/webmasters/bin/answer.py?answer=35769)). These guidelines provide many tips to help you to provide a positive experience for your users. You’ll also find more useful information in this AdSense blog post which highlights five user experience principles: [http://adsense.blogspot.com/2012/10/publisher-insights-part-1-5-principles.html](http://adsense.blogspot.com/2012/10/publisher-insights-part-1-5-principles.html). Applying these principles will help you to provide a great experience for users on your site. 2\. Your site is a chat site which is not compliant with our policy Publishers are encouraged to experiment with a variety of ad placements and ad formats. However, as stated in our program policies ([http://support.google.com/adsense/bin/answer.py?hl=en&answer=48182](http://support.google.com/adsense/bin/answer.py?hl=en&answer=48182)), AdSense publishers may not place ad code, search boxes or search results in chat programs. This includes, but is not limited to, instant messaging (IMs), chat sites and other pages that contains dynamic content. 3\. You need to remove all content that encourages violation of Google product policies Publishers may not provide the means to circumvent the policies of any Google products, such as by allowing users to download YouTube videos, or encourage the violation of Google AdSense policies. Moreover, publishers may not make use of Google brand features such as logos, screenshots, or other distinctive features without our express permission. For more information, please visit our Help Center ([http://support.google.com/adsense/bin/answer.py?hl=en&ctx=as2&answer=1348688&rd=1](http://support.google.com/adsense/bin/answer.py?hl=en&ctx=as2&answer=1348688&rd=1)). 4\. Your site is dedicated to the sale and distribution of term papers We’re happy to see our publishers’ sites full of useful and informative content, however, as stated in our program policies ( [https://www.google.com/adsense/support/as/bin/answer.py?hl=en&answer=105953](https://www.google.com/adsense/support/as/bin/answer.py?hl=en&answer=105953) ), the sale or distribution of term papers, or any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others is not allowed. Please review the AdSense program policies ([http://support.google.com/adsense/bin/answer.py?hl=en&answer=48182](http://support.google.com/adsense/bin/answer.py?hl=en&answer=48182)) to ensure that your site meets all of the requirements for approval. As soon as you’ve made the necessary changes, we’ll be happy to take another look at your application.
On-Page Optimization | | loopyal0 -
I have two pages ranking for the same keyword.
The index page and the targeted landing page for that keyword. They have different content, title, meta but I am competing with myself for the main keyword in the industry. What is the best way to fix this? 301 the keyword page to the index page?
On-Page Optimization | | Aftermath_SEO0 -
Keyword Density Tools
Does anyone have recommendations on the best tool(s) to use to check the keyword density of each page of a website? I'm not sure if SEOmoz has such a tool.
On-Page Optimization | | webestate0 -
Is it necessary to add keywords to all of your pages?
Hi Everyone he company I work for has just built a new website with approximately 87 pages/sub pages. Should i be looking to add keywords and descriptions to all of these pages, via the allocated areas in the back end of the site? I am using "google's key words" tool to generate relevant key words. If any one has any advice it would be much appreciated. Thanks for you help Regards Pete
On-Page Optimization | | dawsonski0
