How long should I keep 301 redirects?
-
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for?
As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
-
Thanks to both of you for your answers. I will then leave my rewrite rules just in case. I guess they are not slowing down access to the website as they are really simple and quite standard. I suppose that google takes longer to "learn" the new URLs through the redirects.
-
I would agree with Marcus' answer on this one.
Another question as an off-shoot from this one would be: What is the performance loss in checking each request against your htaccess rules?
If the answer is none, or very little, then perhaps keeping the 301 forever isn't a bad idea at all. You never know how long people will be linking towards those 301'd pages. I personally have some pages just like this which have been redirecting visitors for as many as 5 years, because it's better to keep the link juice than to end up as 404s.
-
The simple answer is... forever, unless you have some pressing reason to remove them. Certainly, I would keep them there till I knew there was no indexation of these other links and no requests for them for a say, 12 month period.
If you have external links pointing to any of these old pages, then again, that is another argument for keeping them in place.
Just leave them there, comment them as legacy in redirection script and forget about them and focus on something else.
Hope this helps.
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are my 301 redirects and duplicate pages (with canonicals) still showing up as duplicates in Webmaster Tools?
My guess is that in time Google will realize that my duplicate content is not actually duplicate content, but in the meantime I'd like to get your guys feedback. The reporting in Webmaster Tools looks something like this. Duplicates /url1.html /url2.html /url3.html /category/product/url.html /category2/product/url.html url3.html is the true canonical page in the list above._ url1.html,_ and url2.html are old URLs that 301 to url3.html. So, it seems my bases are covered there. _/category/product/url.html _and _/category2/product/url.html _ do not redirect. They are the same page as url3.html. Each of the category URLs has a canonical URL of url3.html in the header. So, it seems my bases are covered there as well. Can I expect Google to pick up on this? Why wouldn't it understand this already?
Technical SEO | | bearpaw0 -
404 to 301 redirects is there a limit?
Hi We've just updated our website and have binned out alot of old thin content which has no value even if re written. We have a lot of 404 error on WMT and I am in the process of doing 301 redirects on them. Is there a limit to the number of 301 the site should have?
Technical SEO | | Cocoonfxmedia0 -
How to verify a page-by-page level 301 redirect was done correctly?
Hello, I told some tech guys to do a page-by-page relevant 301 redirect (as talked about in Matt Cutts video https://www.youtube.com/watch?v=r1lVPrYoBkA) when a company wanted to move to a new domain when their site was getting redesigned. I found out they did a 302 redirect on accident and had to fix that, so now I don't trust they did the page-by-page relevant redirect. I have a feeling they just redirected all of the pages on the old domain to the homepage of the new domain. How could I confirm this suspicion? I run the old domain through screaming frog and it only shows 1 URL - the homepage. Does that mean they took all of the pages on the old domain offline? Thanks!
Technical SEO | | EvolveCreative0 -
Can I remove 301 redirects after some time?
Hello, We have an very large number of 301 redirects on our site and would like to find a way to remove some of them. Is there a time frame after which Google does not need a 301 any more? For example if A is 301 redirected to B, does Google know after a while not to serve A any more, and replaces any requests for A with B? How about any links that go to A? Or: Is the only option to have all links that pointed to A point to B and then the 301 can be removed after some time? Thank you for you you help!
Technical SEO | | Veva0 -
Need Help writing 301 redirects in .htaccess file
SEOmoz tool shows me 2 errors for duplicate content pages (www.abc.com and www.abc.com/index.html). I believe, the solution to this is writing 301 redirects I need two 301 redirects 1. abc.com to www.abc.com 2. /index.html to / (which is www.abc.com/index.html to www.abc.com) The code that I currently have is ................................................... RewriteEngine On
Technical SEO | | WebsiteEditor
RewriteCond %{HTTP_HOST} ^abc.com
RewriteRule (.*) http://www.abc.com/$1 [R=301,L] Redirect 301 http://www.abc.com/index.html http://www.abc.com ...................................................... but this does not redirect /index.html to abc.com. What is wrong here? Please help.0 -
Is it better to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Is it better for SEO to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Technical SEO | | CustomOnlineMarketing0 -
Difference between URL Rewrites and 301 Redirects for Rankings
What is the difference between URL rewriting and 301 redirects? Specifically if my home page is rewriting the www. version and the /index.html version rather than 301 redirecting them is this equivalent? Does it still pass the link juice on those alternate variations the same way a 301 redirect will?
Technical SEO | | rcarll0 -
How should 301 redirects affect Page Authority?
We recently setting up 301 redirects from one of our sites so that the site redirects from the www version to the non-www version for all pages. We want to quantify what we expect to see as results. From what the experts say, we'd expect that the Page Authority of the canonical versio (non-www) will be higher than either of the two separate ones were previously. For instance, if this page - www.website.com/information/ - had a PA of 57 and this one - website.com/information/ - had a PA of 53, some time after the 301 redirects from www to non-www have been put into place, we should see the non-www version of that page move up to some PA about 57. It our thinking correct? How long does it normally take to see a PA update take place in a scenario like this? Thanks, Richard
Technical SEO | | LDS-SEO0