Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
If you have an unlimited SEO budget, what would you do?
-
Here's a bit of background information: I've achieved the targets and is now being offered what is essentially an unlimited budget. I have a nice list of ideas but thought I would the brilliant people here at the SEOMOZ community what they would do.
So as to promote as much response as possible, I'm going to keep my list to myself for now.
And by "SEO", I mean I can do things like content strategy, blogging, infographics, etc.
Shoot away!
-
By achieving target you mean you've already gotten your client to the first page, number 1 spot for his primary keywords? If yes and I were in your position I would track the conversions he is getting at the moment and then focus on related long tail keywords.
The one thing I would do if i were asked to deliver results ASAP with this budget though is to set up a PPC campaign. If your client is already ranking under keywords that are generating business, why not double that presence with sponsored links? (This is one of our most basic strategies and it works beautifully for us)
-
Unlimited budget?
The first thing that I would do is get a big piece of framed canvas and a bucket of red paint... then paint on that canvas "Don't Blow the Money". Hang on office wall.
Next get another piece of framed canvas and draw a big line down the left side and a big line along the bottom. These will be two axes of your chart. Label the left axis "profitable"... label the bottom axis "linkable". Hang that on office wall.
Now, every idea that I get for improving the website, write it on a card and pin it on the chart , positioning it along those axes according to its potential profitability and potential linkability. Work on those ideas that plot with the highest total potential - focus on projects that plot farthest to the right in the early stages then move north.
-
I don't know the link to it, but there's a quick video clip of Distilled's Tom Critchlow pointing out that "it's not about building links, but building relationships." I'd have to agree to a significant degree.
I'm not talking about buying relationships, but I'm talking about doing everything you can to get to know everyone and everybody in the SEO community who's good. Go to all the conferences where they "hang" and spend time going to all the "Link Love", "Search Love" and all the other SEO Love type of fests.
Also, find ways to build up "relationships" with everyone in your niche by either spending time where they spend time and get to know their needs. Cozy up to bloggers that blog in your vertical. Send them nice presents. Remember their birthdays. Build relationships!
With an unlimited budget, I would seriously spend a lot of it building relationships for your client.
-
Absolutely agree - content marketing, on top of authority accreditation links and other layers of diverse links built on trust.
-
First of all I would put together a detailed and comprehensive audit of the site. This would give me a basis for putting together a priority based project schedule. Second since I do not have an SEO Team I would consider outsourcing portions of the project so that I may achieve timely results for my client. (since your client has deep pockets and is willing to pay I'll assume he will want to see timely results). Once I have have a handle on correcting most of the issues found in the site audit I would then put together a schedule for blogging, link building, routine seo, etc..
I have worked with a few SEO's and even though they are talented I see most of then struggle when it comes to project management.
-
Squeaky clean it is. The issue is ROI. It's very difficult to forecast the return of "great content", especially on your blog. I have no problem spending a good amount of money on say a high quality guest post because I know what I will get back.
That said, any recommendations for a great content strategist?
-
Buy Google and tell the engineers to place my site number one for every relevant query : )
Honestly create a content strategy, you could hire X number of experts who's sole job is to create great content/ useful features and tools for your site. If you have unlimited budget there is no reason not to keep your strategy squeaky clean in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for multiple languages [Arabic]
Hello all, I am currently managing a Marketplace that comes in two different languages: English & Arabic. The English website is, fortunately, doing quite well in terms of SEO performances but, not the Arabic one. The website has two kinds of content: Static content: controlled by me. It includes menu items, navigation, static pages etc which is properly translated among the two languages User-uploaded content: It includes ads/news posted by the user which may not be translated to Arabic if they chose not to do it. Now if somebody goes to the Arabic website and check a news item that doesn't have an Arabic translation, it will show the English title. I am assuming, serving content in a different language that is specified in the hreflang is a straight no, right?
Intermediate & Advanced SEO | | MozammilStorat0 -
Advanced SEO - What would you do after you run out of keywords?
Hello! Our company has been growing in terms of traffic and ranking well for a couple of years but we are now kind of stagnating because we just don't know what to do next. We have a good blog - and with our blogs, we have been targeting all major keywords with their related keywords as a bucket. - "keyword theme / page" for a long time. But it seems we now don't have any major keyword theme to write about. What is worse is that we don't see any traffic growth since 2014 September. (although we added many good blogs) So what would do you when you run out of keywords? or keyword themes? Would you just keep pumping in more blogs and hope that you get more clicks? or at some point, you just don't care about keywords and write whatever relevant to your site? Wouldn't it hurt our site if we create similar keyword themed pages? (like regurgitating our keywords?) or even same keyword targeting pages? You must have similar experience if you are an owner of a niche site. Can you please share your experience with this kind of headaches? Thank you and look forward to your comments.
Intermediate & Advanced SEO | | joony3 -
SEO time
I wanto to be in the top of the google search. I am usiing a lot of SEO tools but... I have done it during one month. Do I have to wait more?
Intermediate & Advanced SEO | | CarlosZambrana0 -
Woocommerce SEO & Duplicate content?
Hi Moz fellows, I'm new to Woocommerce and couldn't find help on Google about certain SEO-related things. All my past projects were simple 5 pages websites + a blog, so I would just no-index categories, tags and archives to eliminate duplicate content errors. But with Woocommerce Product categories and tags, I've noticed that many e-Commerce websites with a high domain authority actually rank for certain keywords just by having their category/tags indexed. For example keyword 'hippie clothes' = etsy.com/category/hippie-clothes (fictional example) The problem is that if I have 100 products and 10 categories & tags on my site it creates THOUSANDS of duplicate content errors, but If I 'non index' categories and tags they will never rank well once my domain authority rises... Anyone has experience/comments about this? I use SEO by Yoast plugin. Your help is greatly appreciated! Thank you in advance. -Marc
Intermediate & Advanced SEO | | marcandre1 -
Yoast seo title question
I was referred to this plugin and have found it to be the most irritating and poorly designed plugin in the world. I want to be able to set my titles without it changing my page headers as well. For instance - If I set my title to be "This is my article name | site name" it will make my H1 tag read the same. I do not want or desire this nonsense. Why would they think this is something wise? Why would I want my site name on every single H1 tag on my site? How can I fix this? I only want my title to be my title. I want my H1 tag to remain the post/page name that I define in wordpress.
Intermediate & Advanced SEO | | Atomicx0 -
Web fonts & SEO
Hi everyone ! My question is regarding web fonts. We are currently working on a new design for our website and we're thinking about using web fonts instead of images containing the fonts we'd like to have. I'd like to know if web fonts can affect SEO as they need to be downloaded on the visitor's computers and consequently can slow down the load time of our web pages. If anyone has used web fonts in the past, do you have some specific tips to share ? Thank you in advance for your answers! Jeremie
Intermediate & Advanced SEO | | Maxxum0 -
Do widgets and gadgets affect SEO?
I have added a number of widgets and gadgets to my site that I suspect act like Iframes. If true do these widgets and gadgets and the content that they are linked to help or hurt my site from an SEO perspective? Examples are facebook gadget, wordpress blidget, weather gadget, google maps widget.
Intermediate & Advanced SEO | | casper4340 -
Migrating online store to subdomain using shopify and effects on seo and energy down the road for seo
I'm looking for some clarity... Looking at using Shopify for an existing online store that we have to migrate. Setting up the store with shopify means we will be using a subdomain such as shop.mywebsite.com instead of mywebsite.com/shop. The following are points to consider when responding The client currently has an online store, however it's a proprietary shopping store and CMS that has since gone defunct and they need to migrate to an alternative in order to survive online against new CMS systems that allow the site and its content to be better optimized. There is a lot of existing SEO done on the current site that we don't want to loose PR on. There is roughly 2000 products Client has a fixed budget, dealing with checkout issues, custom work and various other "bugs" seems to be easier controlled with Shopify...thus budget can be used more on content/strategy and migration We want to run the main site in Wordpress and are wanting to use Shopify since it supports a gateway, has great features and seems like it would allow us to get more bang for the buck and can focus more on the main site and content strategy and drive traffic to the subdomain store if needed Or main concern is the effort of migrating 2000+ products to shopify and the traffic and PR it gives the current site will have a negative effect on the main domain itself. Should we really be considering this path? The domain is diveidc.com One main benefit to the subdomain is the ability to clearly segment products from the service portion of the site in the analytics and focus 2 clear strategies and track it in a very defined manner. We're really on the fence with this...any thoughts are welcome.
Intermediate & Advanced SEO | | MAGNUMCreative0