If you have an unlimited SEO budget, what would you do?
-
Here's a bit of background information: I've achieved the targets and is now being offered what is essentially an unlimited budget. I have a nice list of ideas but thought I would the brilliant people here at the SEOMOZ community what they would do.
So as to promote as much response as possible, I'm going to keep my list to myself for now.
And by "SEO", I mean I can do things like content strategy, blogging, infographics, etc.
Shoot away!
-
By achieving target you mean you've already gotten your client to the first page, number 1 spot for his primary keywords? If yes and I were in your position I would track the conversions he is getting at the moment and then focus on related long tail keywords.
The one thing I would do if i were asked to deliver results ASAP with this budget though is to set up a PPC campaign. If your client is already ranking under keywords that are generating business, why not double that presence with sponsored links? (This is one of our most basic strategies and it works beautifully for us)
-
Unlimited budget?
The first thing that I would do is get a big piece of framed canvas and a bucket of red paint... then paint on that canvas "Don't Blow the Money". Hang on office wall.
Next get another piece of framed canvas and draw a big line down the left side and a big line along the bottom. These will be two axes of your chart. Label the left axis "profitable"... label the bottom axis "linkable". Hang that on office wall.
Now, every idea that I get for improving the website, write it on a card and pin it on the chart , positioning it along those axes according to its potential profitability and potential linkability. Work on those ideas that plot with the highest total potential - focus on projects that plot farthest to the right in the early stages then move north.
-
I don't know the link to it, but there's a quick video clip of Distilled's Tom Critchlow pointing out that "it's not about building links, but building relationships." I'd have to agree to a significant degree.
I'm not talking about buying relationships, but I'm talking about doing everything you can to get to know everyone and everybody in the SEO community who's good. Go to all the conferences where they "hang" and spend time going to all the "Link Love", "Search Love" and all the other SEO Love type of fests.
Also, find ways to build up "relationships" with everyone in your niche by either spending time where they spend time and get to know their needs. Cozy up to bloggers that blog in your vertical. Send them nice presents. Remember their birthdays. Build relationships!
With an unlimited budget, I would seriously spend a lot of it building relationships for your client.
-
Absolutely agree - content marketing, on top of authority accreditation links and other layers of diverse links built on trust.
-
First of all I would put together a detailed and comprehensive audit of the site. This would give me a basis for putting together a priority based project schedule. Second since I do not have an SEO Team I would consider outsourcing portions of the project so that I may achieve timely results for my client. (since your client has deep pockets and is willing to pay I'll assume he will want to see timely results). Once I have have a handle on correcting most of the issues found in the site audit I would then put together a schedule for blogging, link building, routine seo, etc..
I have worked with a few SEO's and even though they are talented I see most of then struggle when it comes to project management.
-
Squeaky clean it is. The issue is ROI. It's very difficult to forecast the return of "great content", especially on your blog. I have no problem spending a good amount of money on say a high quality guest post because I know what I will get back.
That said, any recommendations for a great content strategist?
-
Buy Google and tell the engineers to place my site number one for every relevant query : )
Honestly create a content strategy, you could hire X number of experts who's sole job is to create great content/ useful features and tools for your site. If you have unlimited budget there is no reason not to keep your strategy squeaky clean in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will using CDN Affect SEO?
I'm got a website with a slider and each of the 6 slides has a 5-second video background. The website is B2B and the user profile for the website is employees at Fortune 1000 companies in the United States using desktop computers to browse. The videos are highly optimized and we did testing using various browsers and bandwidth connections to determine the videos loaded fast enough on down to a 15mbit/s connection (which is pretty low by today's average U.S. business bandwidths.) We tried hosting the videos on Vimeo and YouTube but it caused issues in the timing of the slide show display. (I've not seen any other website do what we do the way we do it. Most sites have a single video background with a single text overlay on top.) The downside to this is that loading all those videos produces a lot of bandwidth usage for our server. The website is serving a niche service industry though so we're not exceeding our current limits. I'm wondering though might there be some benefit to hosting just the video files on a CDN? Obviously that would mean lest bandwidth usage for our server, and possibly quicker load times where the CDN server is closer to the user than our server. But are there benefits or downsides from an SEO perspective noting that I'm proposing only putting the videos on the CDN, not the entire web page.
Intermediate & Advanced SEO | | Consult19010 -
Lightboxes and SEO
Do lightboxes (AKA popup boxes when you click "learn more" type CTAs) have any negative effect on SEO? We are looking at revamping our sites to have more of a tiled approach, and a lightbox with summary content popping out with additional CTAs, directing to pages with more information or free trial pages. Is there any downside to this approach from an organic perspective? is there anything specific to keep in mind when creating these if not?
Intermediate & Advanced SEO | | Chris81980 -
Unlimited Product Pages
While browsing through my Moz campaign, I noticed that my site is pulling up unlimited numbers of product pages even though no products appear on them. i.e. http://www.interstellarstore.com/star-trek-memorabilia?page=16 http://www.interstellarstore.com/star-trek-memorabilia?page=100 http://www.interstellarstore.com/star-trek-memorabilia?page=200 I have no ideal how to resolve this issue. I can't possible 301 an unlimited number of pages, and I can see this being a big SEO problem. Any thoughts?
Intermediate & Advanced SEO | | moon-boots0 -
Page Speed Factors For SEO
Hey Guys, I have developed a page and optimised it. I have got a dilemma, I have 2 variants of the optimised page I could use. The page is responsive and uses bootstrap from an external CDN. The 2 variants: External CDN - This is adding an an extra request and is delivering the entire framework (not ideal for mobile) I've looked in the node/grunt.js route (+unCSS) to remove redundant CSS, which led me to my next variant. Inline CSS. After doing some grunt.js work I shaved out the redundant code from the framework then added it inline. I will also point out that all assets are optimised, all CSS/JS/HTML is minifed. In terms for score the 1st variant is less than the second, but I believe that most users of the internet already have bootstrap cached due to it being so common. The ultimate question comes down to ranking, I'm not entirely sure where I draw the line between development and SEO (I will also ask in Stack Overflow). Which one would rank better? all other factors being equal.
Intermediate & Advanced SEO | | AkashMakwana0 -
Images and SEO
Hi, I would like some opinions on the topic of using images for SEO. I have come across a few sites that I see have very few backlinks, but have decent pagerank and seem to rank well for certain keywords. One such site I looked at had very little content other than tons of images (It was a joke blog that focussed on funny images, funny pics etc) and now I am starting to question whether hotlinking images assists in SEO? are there any benefits to having someone using one of your images (hosted on your site) ? I do recall reading somewhere that someone hotlinking an image is akin to a link. Any truth in this?
Intermediate & Advanced SEO | | rightmove0 -
Seo flash site
Hey. Would hear whether it is possible to SEO a website which is flash site cms?
Intermediate & Advanced SEO | | Agger0 -
Optimal URLs for SEO and UX
We are considering restructuring the URL scheme on one of the websites we maintain. We have a few options. Currently news article URLs are as follows:
Intermediate & Advanced SEO | | Peter264
http://domain.com/news/1234/article-title-name/ Download section URLs are as follows:
http://domain.com/downloads/files/1234/file-title-of-download-here/ Forum URLS:
http://forum.domain.com/forum/topic/1234/title-of-forum-topic-here/ We feel that these are a bit too long for both SEO and user experience. We want to remove as many directories from the URLs as possible. From experience, what do you recommend changing for the example URLs above? We have some ideas below...and we need to keep the ID in the URLs...however I know this is a little frustrating. Some ideas we have for news articles:
http://domain.com/news/article-title-shorter-1234
http://domain.com/article-title-shorter-n1234 Some ideas for the download pages:
http://domain.com/downloads/file-title-shorter-d1234
http://domain.com/downloads/files/file-title-shorter-1234
http://domain.com/file-title-shorter-d1234 Some ideas for the forum URLs:
http://forum.domain.com/topic-title-shorter-t1234
http://forum.domain.com/topic/topic-title-shorter-1234 What do you think of these suggestions? Any other URL ideas? Recommended URL length? The purpose of is question was to find the perfect URLs for the site we are working on; your thoughts, suggestions and tips are very much appreciated.0 -
SEO from Godaddy How Good is it?
http://www.godaddy.com/search-engine/seo-services.aspx?ci=44163 it said "Includes Standard Search Engine Visibility to Improve Search Rankings" it begs for question... Search Engine Visibility??? Improve SERP?!?!!? is it really that good? O.o; or have i successfully been eaten my promotional messages? Can anyone with experience with them share some information with me ? 🙂 (The price tag is mighty interesting)
Intermediate & Advanced SEO | | IKT0