Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Adwords Bulk Discount
-
Had a few calls recently from agencies offering bulk discount on Google Adwords spends if we pass management over to them and spend more than £5,000 ($7,500) a month, they claim they can offer a 5% discount over what we're currently paying... Can't find anything about this, does Google offer such a deal to agencies?
-
Yeah I've never heard of this. The other thing they might be doing is just optimizing the accounts they manage to spend less money after they take over the management of them. Optimizing bids, using negatives, and going after only highly profitable keywords could help them reduce costs and then they just keep the savings over the 5% they are guaranteeing you?
If they are still leaving the account and billing in your control, you'd be able to verify this. Did they say how the billing is handled? Either way, this sounds highly suspicious.
-
That's clearly deceptive pricing. By Adwords partner standards they must share costs of Adwords campaigns.
Report them.
-
Call google ask them
-
We've no intention of using them... Just that they've made these claims that there is some magic Google agency discount out there somewhere! But I can't find any evidence of such...
-
I would check into them over billing the price per click etc
-
No and thats the big issue here, you get reports on their 'platform' only, no access to the actual adwords account...
-
who's credit card is on the adwords bill? Maybe they are lying about clicks and costs- do you get access to account?
-
Asked exactly that... They reckon they make their commission on part of the discount they receive through from Google.... So say they receive a 10% discount, they are passing 5% on to us... Essentially i'm looking to discredit their claim that they receive some sort of special pricing from Google...!
-
if they dont charge a management fee how do they make money?
-
Yep eating into the management fee was my original thought but, they claim they don't charge a management fee! I just can't understand how they're making such a claim... Bizzarre...
-
We manage accounts over 50k a month and get no discounts from our google account reps. My guess is they are just factoring it into the management fee likeAlastair said
-
I don't think they do offer discounts, they'll probably just absorb it in their management fee instead. Google does have a partner program where you add budget in bulk, but I haven't heard of discounts
http://www.google.co.uk/intl/en/ads/premiersmbpartner/partners-details.html#eligibility
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a third-party advertising agency lock me out of Adwords?
Hey all, I've just started at a new company. We spend quite a bit on Adwords and I'm tasked with seeing how that is going and assessing that spend. The problem is, Adwords and Youtube ads have been given to a third-party advertising agency. They are only willing to share the number of clicks, cost and conversions, stuff like that. They refuse to give us access to the account. Is this legal? I mostly want to get in there to look at keyword history, see what we have bid on, how often it was searched, stuff like that. But they won't let us in and I'm wondering if they are required to let us look at our account as I would think they are. Please help!
Paid Search Marketing | | DanDeceuster2 -
Adwords Conversions - Trying to track button clicks that fire when Bootstrap modal contact form clicked/opened
Hi there, I'm trying to implement google adwords conversions on a particular client's website. They have used bootstrap as the framework for their site and mainly open up contact forms within a bootstrap modal, after a button is clicked. See here: http://www.gtwstorage.co.uk/ I thought I had successfully implemented the adwords conversion tracking however it has been a week now, and my conversions still say they are "unverified". I wonder if anyone else has encountered this before and knows what I might be doing wrong. Thank you in advance, Darren
Paid Search Marketing | | SEODarren0 -
What is the best way to update Adwords final URLs if I'm moving to a new CMS?
Hi there - One of my clients is redeveloping its website. That means, the domain is remaining the same, but the whole site is being rebuilt in wordpress so all the adwords final URLs need to change OR be redirected. There are 550 live adgroups and 3400 ads. We haven't set up tracking. I can't find anywhere what the best thing to do is in this case. The key issues seem to be: 1. 301 redirects - given we have to do these anyway as part of migration, this seems to be the easiest path as Google is ok about redirects as long as they don't go to a different domain. From what I'm hearing, you don't get adversely impacted in terms of quality score etc. This has the huge advantage that you don't have to edit the ad therefore no loss of statistical history or risk of downtime whilst you wait for approval. HOWEVER, there is some concern that if you then redirected again IN THE FUTURE, the redirect might not work (in some browsers) or cause a loop. I'm also concerned that it's messy to leave it like that (ie: with the wrong URLs throughout). 2. Buik updating ads - I don't think this is an option as if you bulk download and then reupload, Google will see this as a new ad, and delete all the statistical history - I'm also concerned that that WOULD impact quality score as you'd be starting from scratch! 3. Changing each ad individually - as far as I understand you'd have to create copies of all the ads (so that you keep the history of the old ones) and effectively create new ones with the correct URL - one by one. You end up with a messy account (a lot of paused ads) but you keep the history? This is obviously the most time consuming and I can't see a way of avoiding ads having to go in for approval again, given the urls are all different, so you'd have to do this a an ad level, not an adgroup/campaign level etc. People redevelop their websites (without changing domains) all the time. It seems strange that no one is mentioning this problem! Any ideas?! Many thanks
Paid Search Marketing | | catalystmdc0 -
OK to have a modal pop-up on an AdWords landing page?
We're about to launch an AdWords campaign targeting users who are searching for hand-crafted furniture. The website we're sending users to has a large inventory of furniture, and all if it is hand-crafted. But there currently is no page on the site specifically communicating that all the furniture on the site is hand-crafted. So, rather than dump the user right into browsing the inventory, we want to put an intermediate step in place to say, in essence, "Hey, welcome, yes, we have lots of handcrafted furniture. In fact, all of it is hand-crafted. Here, have a look around." The art director on the project is suggesting that a modal pop-up would be perfect for this scenario. It would greet the user, who could then dismiss the pop-up and move into the site. I have two concerns about using a modal, though: Does a modal violate Google's policy against pop-ups that open new windows? Assuming we trigger the modal using Javascript, will AdsBot have any trouble crawling the content of the modal, such that it could hurt the landing page component of our quality score?
Paid Search Marketing | | ydop0 -
World Localities in AdWords?
If I target the topic "World Localities>San Antonio", what type of sites my ads will be display? Are they sites about San Antonio, like tourism guides or event listings? Or are they related to San Antonio, like a university or flower shop in San Antonio?
Paid Search Marketing | | howlusa0 -
How Can I Target Certain Countries in Google AdWords without Excluding Other Countries?
So, here is the situation: Our company works with merchants worldwide (with the exception of those who live in excluded high-risk countries--mostly in Africa), but most of our Google AdWords leads come from Indian merchants. My CEO wants our campaigns to convert leads from other countries (i.e., the UK, Germany, US, Canada, Australia, etc.), but I have no idea how to do that without excluding India. However, my CEO does not want to exclude India from our AdWords campaigns as the leads are profitable. We simply want more diversity with out leads in terms of geographic location. I am sure there are resources on the Web about how to do this, but I am not an Adwords expert and am unsure of what phrases to search to find the answers. Direct advice or helpful links are much appreciated. Regards,
Paid Search Marketing | | Instabill
Meghan0 -
Is there any reason to add the word "buy" to our Adwords keywords?
Was having a discussion with someone so I am going to write this up as neutral as possible and let you guys decide. We have a large keyword list and they are all setup as phrase. Should we go back and add the word buy in front of all those keywords? Even though they are setup as phrase already. Example: "Widget" (as a phrase) Should we go back and add "Buy Widget" as a keyword?
Paid Search Marketing | | EcommerceSite0 -
Adwords: Brand ads appear bottom of SERPs
Hello, I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google. This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them. CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4. Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions. Much thanks,
Paid Search Marketing | | Unity
Davinia2
