Negative Youtube Review - Reputation Management
-
One of our clients had a negative youtube review which is really hurting their reputation. The problem was solved and not even at fault of our client. The uploader of the video was contacted, but has forgotten the username/password on the account.
If you search for the brand name of the company, this video shows up 2nd on organic google results which is pretty embarrassing.
What strategies would you all use to minimize the effects of this video? Would you buy an adword for the company name to push the video down?
-
I would think that buying AdWords for your brand name would be a good/affordable solution until you outrank that video. Benefits are:
- Those ads could potentially move the negative video down the page visually.
- Clickthroughs to your site will be affordable.
-
"The uploader of the video was contacted, but has forgotten the username/password on the account."
that sounds like he is willing to take it down but doesn't know how to? if that is the case i would work with him to get access to that account and delete it. Even if you have to offer to pay him a few bucks via paypal it's worth it if it's ranking well and getting hits - and it must be if it is ranking #2 for your company name that' huge. Get it removed it's costing you business.
-
Adwords will help a bit. Many people don't click on Ads that often, and a video thumbnail is very enticing for a click-through. Especially one that appears negative.
-
Thank you both for your replies. We are currently designing their new site, which will have video testimonials embedded. Those testimonials are already up on youtube, but the negative review seems to be ranking higher because it has the most views. Hopefully once embedded, they will push the negative down. It seems like the total number of views has the most dramatic impact on SERPS in this case.
Does anyone see a reason why adwords wouldn't be a good short term fix?
-
It might be a good idea for your client to get good reviews in video format. Have them contact their past customers who are happy and would be willing to review them on camera. Post these video testimonials on YouTube and embed them on the client website.
You can also have the company create an "Brand Name - About Us" video which gives insight into the company for prospects. Explain how they do business and why they are best choice over their competition. You can also ask questions in the video and encourage watchers to comment.
If these videos you create have more interaction and more popularity than the other negative video, and is relevant for the same search terms (Brand Name) then that negative video will probably drop off the first page of organic / universal results.
-
Adwords is definitely an option and may help a bit.
Some other things I would try is to create a Facebook Page, Twitter Profile, G+ Page, Wikipedia Entry, YouTube Channel and Linked-In Company Profile. Official company pages on a strong domain like these, often has the ability to rank quite high and push down the other profiles.
Create these profiles and do a really good job filling them out. Full of information about your company. Then, link to them from your actual website. Build a few other easy links (comments, forums, whatever) to these social profiles. Get some link equity flowing their way.
Also, create your own YouTube video. Perhaps a newer video with a good title will push it out of that spot. Put the video on your website.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do review sites like consumer affairs negatively affect SERPs?
Hey all, So when googling the name of our site we see consumer affairs pop up around 5th with a 1 star rating. These negative reviews are mostly spammy (competitors, etc.) since we have an awesome support team that deals with all unhappy members very effectively. We reached out to CA and they came back asking for $10k+ (highway robbery) to "help us improve our rating." My question is: do poor ratings on review sites like these negatively affect your SERPs? And if so, how can we work to combat their effect? Thanks in advance, Roman
Branding | | Dynata_panel_marketing1 -
Hosting videos on your own website versus youtube - which is best?
_Hi Folks, __simple question - We are creating a highly shareable video __to gain links/shares/traffic/google love for our site _and want to know if its worth hosting it on youtube i__n any circumstances.? We have the bandwidth to host it for sure. Cheers, Tom
Branding | | tomnivore1 -
What should we consider in Online reputation management - negative URL or Negative Keywords?
Hello All I have a serious confusion in terms of the Negative Keywords & Positive Keywords vs Negative URLS and Positive URLS for ORM (Online Reputation Management). Can any one please advise and explain why and what should I consider?
Branding | | barnesdorf
When we talk about ORM what exactly is more important? Negative Keywords or Negative URLS? Among these two which is more important ?? Negative URLs or Negative Keywords.? Do we need to classify keywords as negative or positive? in the report? Do we need to classify URLs as negative or positive? in the report? According to me and my fellow members either of them is actually most important but we all are stuck upon at one question "which one?" Any help would be appreciated....0 -
Youtube Optimization Guide please?
I'm trying to do youtube optimization for some videos right now. I wanted to know what the maximum length of a title should be, and what the maximum description should be as well. Are there any other best practices I should know about? Thanks,
Branding | | OOMDODigital
James0 -
Video Hosting Question - host on website via wistia type solution or upload to youtube and embed?
I have a client that owns a Video production company. They have a lot of video examples of all their different types of services i.e. commercial production, TV broadcast production, business videos, training videos, etc. Where should I host their portfolio of videos, should I: A: Use a paid video hosting solution like wistia B. Upload to youtube or vimeo and embed to my own site The only videos titles with keywords that I could see bringing any type of conversions for their business would be their demo reels, for example: "Atlanta Corporate Video Production Demo Reel." The other videos would be the name of the video "Court TV: Cop On Trial For Killing Wife" and therefore wouldn't bring the kind of visitors that are searching for a video production service. This is why I'm curious about what the best hosting option is. Any advice would be a great help.
Branding | | RonMedlin0 -
Search volumes in YouTube
Hello fellow Mozzers! I just wondered if there was any way of finding out what terms / videos people are searching YouTube for in the same way as getting rough traffic numbers using the AdWords Keyword Suggestion tool? Or even a trends-type tool to give rough indicators as to which terms are currently more popular than others. And what people's opinions are on whether to go after terms that people are frequently putting into YouTube, or terms that are popular in general and hope your video appears in the universal search? Cheers guys, Nick.
Branding | | themegroup0 -
How do you get reviews from a local review site to show up in Places?
Does anyone have any experience with getting a local review site to show up when it is turning out tens of thousands of reviews on local companies in one specific industry (no not restaurants) (Insurance agents, etc.)? Is there a submission process for Google? Thanks mozzers
Branding | | RobertFisher0 -
Reputation Management and Keyword Choice
I am assisting a company with reputation management. While we know we must use our brand name plus a modifier (or many different modifiers) within our numerous company owned blogs, websites as well as within press releases, blog entries, and article topics - so that we can hopefully get all of our sites to push out the negative ones for the use of our name - the question is whether to simultaneously compete for popular keyword terms to gain more secondary traffic that may not be looking for our company name but product? If getting more hits on our sites helps our rankings, then would it be worth targeting specific key phrases? Or, should we just focus on our brand name only at this point? Thanks, Pamela Ravenwood SEO Essential Solutions
Branding | | seoessentials0