Patrick,
Thank you for your response. I was hoping I could also get some input from you. So we're going to up our efforts for getting positive reviews. I was curious to know if you had any insight into what's acceptable practice and what isn't. For example:
1. Can we PM our followers on twitter or facebook and directly ask?
2. Which medium is generally most successful? Email, twitter, facebook
3. What if we tweeted something like: "we need your help, anyone that leaves an honest review on yelp will get _____ (money, gift card, appreciation, etc.)
4. Which review site is the best for improving reputation and SERP- google plus, yelp, bbb?
5. Would you recommend sending people to consumer affairs to try to offset the bad rating or to just focus on all the other review sites and have them usurp consumer affairs' position?
Thanks again for your help!
Roman