Google Places / Map Results CTR vs Top Organic Result
-
I have a client who is currently ranking close to the top of the Google Places results for a handful of important local keywords.
They have a competitor who is pretty consistantly ranking in number #1 and #2 organic positions, above the Places results.
Does anyone know the average click through rates for results similar to these? Do the #1 and #2 organic positions still outperform the lower placed Google Places (with side map) results when the search intent is very local?
I just wonder if they are possibly in a better position as-is if people are more likely to use the map or places listings on the SERPs page, rather than click through to another site.
Thanks
-
Haha - I didn't notice that, actually. Here are a couple more links, too, David, that might be good to look at:
http://searchengineland.com/mediative-eye-tracking-google-maps-study-100783
http://results.mediative.ca/Mediative_White-Paper-Google-Places-on-the-iPhone.html
So glad the first one was helpful.
-
...and ironically enough, that post links to another, right back here on SEOmoz blog!
http://www.seomoz.org/blog/eyetracking-google-serps
-
Very awesome, just what I was looking for.
Thank you!
-
Hi David,
While I don't have explicit CTR data to share with you, I do believe you will like this eyetracking article:
http://connect.icrossing.co.uk/eye-tracking-experiment-google_7109
In one of the screenshots, you can see the greater heat in the local area of the page, vs. the upper organic results.
Does this help with your query?
-
Thanks for your input, Chenzo.
-
A heat map on specific Google SERPs would be awesome, if it were possible.
-
Being on number 1 is always better then number 2 but if the 2<sup>nd</sup> place is of Google place with the map with it I guess it should attract more eye balls but to be sure why not you play a heat map on SERP results to have an idea! #justsaying
-
David, I have exactly the same issue with a few clients myself and what I have found is, if the client is a business that caters to just one specific area vs a larger span then the click throughs will vary and the customer reviews with close proximity of location tend to do best.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Merge or Add YouTube account to Google Account
Hello Everyone. We have a YouTube account that has been around for many years. We also have a separate google account that we use for webmaster/analytics/adwords/mybusiness etc... We just noticed that our YouTube account is not linked to this same account that the rest of our business uses for all other Google services. Is there any way to add our existing YouTube account to our existing Google Account? We don't want to re-upload everything onto a new channel as we'd like to preserve the age of the videos plus the views and comments. Anyone know how to accomplish what I have in mind? Thanks in advance!
Image & Video Optimization | | Prime850 -
Triggering Maps
This morning, I did a non-personalized search for a keyword phrase with "attorney" in the phrase. No maps were triggered, and we had a good ranking. But, when I substituted "attorney" for "lawyer," a bunch of local map listings popped up and pushed us to the second page. Any idea what attorney wouldn't have any maps, but lawyer would? Thanks, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
Google local places
I got pin via phone and verified my sites four weeks ago , after logged in google place account there is no data, status is active .can anyone help me to show data and getting result for local search.
Image & Video Optimization | | Alick3000 -
301 Redirect affects Google Places Listing?
Hi, A client of ours has a Google Places Listing but over the last few days we noticed that two duplicate listings have appeared with exactly the same information as the original listing. Only difference is the domain names. I did some investigation and my client says that a company cold called them recently and sold them two domain names www.bandbinbanbury.co.uk andwww.accommodationinbanbury.co.uk and it seems these two are redirecting to the main site which sits on www.hanwellhouse.com My question is can this cause that the redirected listing now appear instead of the original google places listing? Any help will be appreciated
Image & Video Optimization | | InTouchMarketing560 -
How does google decide what city a blog belongs to?
I'm trying to build links from more local blogs at the moment and considering a huge list of blogs that are in my city, of which many do accept guest posts. I'm trying to discover a metric to thin this list down further. Is there any way of finding out if google considers a specific blog to be local to a certain area? What signals does google consider when it is making this analysis? Is it the content? or is it the "about the blog author" section? Thanks, Storwell
Image & Video Optimization | | adriandg0 -
What impact will Google removing 3rd party citations from listings have on citations being ranking factors?
So now that Google are going to remove 3rd party citations from listings, will they still carry the same weight for local rankings or will this be reduced? If so, how much and when?
Image & Video Optimization | | SteveOllington0 -
Will hosted videos be indexed and pulled into search results if a video sitemap is submitted, but the video itself is in an iframe?
We're working with a client to create and submit a video site map. All of their videos are on separate pages, with unique copy, etc. The problem is that the videos may have to be within an iframe. Will this be an issue with regards to being included in video and universal search results? Or will the video site map take care of it? While we're on the topic of video site maps, does anyone know conclusively what the best thumbnail size is? Google has conflicting information, one resource says 160 x 120, and another says 120 x 90. Thanks in advance!
Image & Video Optimization | | RedDoor580 -
Ranking Penalty in Google Places for Primary Cell Phone Number?
Say a business runs out of a home (so, technically, the address of the business has a land line). But the business owner works outdoors all day long and so really runs his business off his cell phone. Is it OK in Google Places to list the mobile phone as the primary contant number, and list the home phone as a secondary number? Or will Google penalize the business's ranking in local search results for using a cell number as the main number?
Image & Video Optimization | | keethgee0