undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Image & Video Optimization
  4. Google Places / Map Results CTR vs Top Organic Result

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Google Places / Map Results CTR vs Top Organic Result

Image & Video Optimization
4
9
3.9k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • David_ODonnell
    David_ODonnell last edited by May 22, 2012, 1:32 AM

    I have a client who is currently ranking close to the top of the Google Places results for a handful of important local keywords.

    They have a competitor who is pretty consistantly ranking in number #1 and #2 organic positions, above the Places results.

    Does anyone know the average click through rates for results similar to these? Do the #1 and #2 organic positions still outperform the lower placed Google Places (with side map) results when the search intent is very local?

    I just wonder if they are possibly in a better position as-is if people are more likely to use the map or places listings on the SERPs page, rather than click through to another site.

    Thanks 🙂

    1 Reply Last reply Reply Quote 2
    • MiriamEllis
      MiriamEllis Subject Expert @David_ODonnell last edited by May 23, 2012, 4:25 PM May 23, 2012, 4:25 PM

      Haha - I didn't notice that, actually. Here are a couple more links, too, David, that might be good to look at:

      http://searchengineland.com/mediative-eye-tracking-google-maps-study-100783

      http://results.mediative.ca/Mediative_White-Paper-Google-Places-on-the-iPhone.html

      So glad the first one was helpful.

      1 Reply Last reply Reply Quote 0
      • David_ODonnell
        David_ODonnell @MiriamEllis last edited by May 23, 2012, 4:38 AM May 23, 2012, 4:38 AM

        ...and ironically enough, that post links to another, right back here on SEOmoz blog!

        http://www.seomoz.org/blog/eyetracking-google-serps

        🙂

        1 Reply Last reply Reply Quote 0
        • David_ODonnell
          David_ODonnell @MiriamEllis last edited by May 23, 2012, 4:32 AM May 23, 2012, 4:32 AM

          Very awesome, just what I was looking for.

          Thank you!

          MiriamEllis 1 Reply Last reply May 23, 2012, 4:25 PM Reply Quote 0
          • MiriamEllis
            MiriamEllis Subject Expert last edited by May 23, 2012, 4:33 AM May 22, 2012, 5:05 PM

            Hi David,

            While I don't have explicit CTR data to share with you, I do believe you will like this eyetracking article:

            http://connect.icrossing.co.uk/eye-tracking-experiment-google_7109

            In one of the screenshots, you can see the greater heat in the local area of the page, vs. the upper organic results.

            Does this help with your query?

            David_ODonnell 2 Replies Last reply May 23, 2012, 4:38 AM Reply Quote 1
            • David_ODonnell
              David_ODonnell @Chenzo last edited by May 22, 2012, 8:53 AM May 22, 2012, 8:53 AM

              Thanks for your input, Chenzo.

              1 Reply Last reply Reply Quote 0
              • David_ODonnell
                David_ODonnell @MoosaHemani last edited by May 22, 2012, 8:50 AM May 22, 2012, 8:50 AM

                A heat map on specific Google SERPs would be awesome, if it were possible.

                1 Reply Last reply Reply Quote 0
                • MoosaHemani
                  MoosaHemani Banned last edited by May 22, 2012, 2:43 AM May 22, 2012, 2:43 AM

                  Being on number 1 is always better then number 2 but if the 2<sup>nd</sup> place is of Google place with the map with it I guess it should attract more eye balls but to be sure why not you play a heat map on SERP results to have an idea! #justsaying

                  David_ODonnell 1 Reply Last reply May 22, 2012, 8:50 AM Reply Quote 1
                  • Chenzo
                    Chenzo last edited by May 22, 2012, 1:47 AM May 22, 2012, 1:47 AM

                    David, I have exactly the same issue with a few clients myself and what I have found is, if the client is a business that caters to just one specific area vs a larger span then the click throughs will vary and the customer reviews with close proximity of location tend to do best.

                    David_ODonnell 1 Reply Last reply May 22, 2012, 8:53 AM Reply Quote 0
                    • 1 / 1
                    1 out of 9
                    • First post
                      1/9
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • conversal

                      Best way to manage multiple Google My Business accounts as a marketing agency?

                      As marketing agency we have for each client a Google My Business account. This means that we have more than 100 Google My Business accounts. We know that GA has a limit of 100 analytics accounts (free version),  but is there a limit in Google My Business too? For now, we have created multiple accounts that own different Google My Business accounts of our clients. Can I just change all the different e-mail accounts of  our marketing agency and change it to one? So we can manage all the Google My Business accounts of our clients in one e-mail account?

                      Image & Video Optimization | Apr 7, 2024, 10:29 AM | conversal
                      0
                    • ResmanMarketing

                      Alt Tag for Mobile/Tablet

                      I have device optimized images for desktop, tablet, and mobile.  Should I put the same description, caption and alt tag for each?  Not sure if this will hurt me or help?

                      Image & Video Optimization | Nov 27, 2018, 2:26 AM | ResmanMarketing
                      0
                    • Lorne_Marr

                      Google images not showing on SERP

                      Hi, I recently noticed that after a specific name search, Google images on the 'Web' SERP are no longer showing up.  About a month ago, there were atleast 4-5 headshots of this particular person showing up whenever his name was searched.  Now no images are showing, just the ten organic links and two links from adwords campaign we have going.  The images are still optimized and some are even from editorial sites. Does anyone know what may have caused the images to disappear and what we can do to bring them back to the main SERP? (Not sure if it matters but we are in Canada) Thanks

                      Image & Video Optimization | Dec 2, 2014, 3:11 PM | Lorne_Marr
                      0
                    • DCochrane

                      Getting a Google Places listing verified on an automated phone system.

                      I've been having issues getting my Google Places/+ listing verified as we have an automatic phone system. If you call our office you have to dial a number to reach an actual human being or before you can leave a message. Whenever the Google Bot calls we aren't able to receive our Google Place verification code. Currently.. there is no option to send a postcard.. which is weird because for awhile  that was the only option. Has anyone had any success on an automated phone system & how did you do it? Thanks!

                      Image & Video Optimization | Aug 19, 2012, 6:22 PM | DCochrane
                      0
                    • Rosewood

                      Genuine Reciprocal Google Places Reviews, is that OK?

                      I have a client who works with other businesses, is it OK to have reciprocal reviews going on, they would be genuine reviews both both sides as they work for each other. Is that OK? Is it best for my client to use the Google Account that holds their Google Places page for doing the reviews? Or should they have a separate account for writing reviews, not associated with their business? I would appreciate your thoughts on this please? Many thanks Leo

                      Image & Video Optimization | May 24, 2012, 12:39 AM | Rosewood
                      0
                    • AdamThompson

                      Looking for beta testers for new free video SEO/marketing tool

                      We're getting ready to release a free tool to the SEO community that we hope will help marketers better create and optimize/market great video content. Hint: the tool has features built in to help you analyze video rankings in universal search results. 🙂 We'd like to get feedback from a few beta users first, though. If you'd be willing to give us your honest feedback in return for getting to use the tool early (and getting to suggest features you'd like), please PM me. Thanks in advance!

                      Image & Video Optimization | Jun 14, 2013, 12:59 PM | AdamThompson
                      0
                    • A Former User

                      Getting reviews to stick on Yelp & Google

                      Do you have any tricks to getting reviews to stick on yelp? Whenever we ask out customers to review us on there their reviews end up getting "detected" as fakes. I have tried it out myself, and the only way i've gotten them to stick is making several reviews of various different local businesses with average ratings and then dropping one in for the client with a better rating. Perhaps this is a little on the blackhat/greyhat side of things.  But if our customers are legitimatly trying to review us and it doesn't stick, i don't feel all that bad taking this route, the only real problem is time consumed. What about google? has anyone had any luck gaining more reviews for their client on google?

                      Image & Video Optimization | Mar 26, 2012, 7:25 PM | A Former User
                      0
                    • NeilInFrance

                      Links from Google Books

                      Hi Interested in your views on this and any references to research on the subject Using Google Books recently I have discovered multiple citations of a web site I produced years ago in a whole load of publication. Really quite touching to find these 10 years afterwards I imagine that this must have a positive effect on search engine listings for this site. The site has really good listings still. Has any research or any announcement been made by Google about this. Pushing this a bit further ; An advertising hoarding has a web site address http:// ... would Google StreetView pick this up and could it be used as a signal too ? Neil PS No I don't sell adversing hoardings 😉

                      Image & Video Optimization | May 9, 2011, 1:09 AM | NeilInFrance
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.